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ABP News’ ‘Saas Bahu Aur Saazish’ celebrates 15th birthday

The channel launches campaign on Twitter with hashtag #SBS15 and #EntertainmentJahaTakSBSWahaTak to thank viewers

Marking the completion of 15 years of ‘Saas Bahu aur Saazish’ (SBS), ABP News has initiated a campaign on Twitter with the hashtag #SBS15 and #EntertainmentJahaTakSBSWahaTak to connect with their viewers and to thank them for their support.

 Bringing the best entertainment news, with behind-the-scenes and snippets of the most prominent TV shows, SBS is the first-ever entertainment news show on any news channel, innovated and curated by ABP News.


Bollywood stars Priyanka Chopra, Shah Rukh Khan, Salman Khan, Ekta Kapoor and Rajeev Khandelwal extended congratulatory wishes to the team through social media.

Since its inception in 2004, SBS has received appreciation from its viewers.

Avinash Pandey

Avinash Pandey, CEO, ABP New Network, said, “Considering the highly competitive and evolving entertainment and media landscape, we feel great pride in hosting an entertainment news show that has lived up to its fitting tag line for more than a decade now. The increasing viewership of the show is quite telling of its ever growing popularity. We thank our viewers for their continued love and support for the last 15 years, and we are also elated by the confidence reposed on us through all these years, maintaining the show's No. 1 position.”

Anchor Aditi Arora Sawant has been associated with the show for the last 15 years. ABP has plans to make SBS even more grand and fun-filled.


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