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Specsmakers awards its digital mandate to Optima Response

The mandate includes driving traffic to these digital assets, drive store visits, increase Share of Search and transform Specsmakers from a pure play brick and mortar brand to an omni-channel brand

Specsmakers, the optical retail chain in South India has, awarded its digital business to Optima Response, a full service agency in Chennai. Optima already handles the mainline business for Specsmakers.

Specsmakers has multiple digital assets, including presence in social platforms. The mandate includes driving traffic to these digital assets, drive store visits, increase share of search and over time transform Specsmakers from a pure play brick and mortar brand to an omni-channel brand.

Pratik Shah, CEO of Specsmakers, says, “Optima has been with us for the last 12 months. They have added a lot of value to our mainline advertising. When we started looking for a digital partner, we liked how Optima approached the digital communication. They brought fresh ideas to the table and we are sure they will add value to our Digital communication also.”

B.S. Raj Narain, CEO Optima, commenting on the win, says, “We are extremely proud of the work we do for our clients. It shows in the passion we bring to the table. Specsmakers as an organisation has very similar ethos. They just want to be the best in whatever they do. We are merely shining a light to that vision.” 

Optima is a full service agency that works across mainline and online communication. Optima’s clients include CavinKare, VKC, Sun Direct, KLF Nirmal, D-Mart, SynPhNe, etc.

Specsmakers crafts stylish, high-quality, eyewear at affordable prices. Specsmakers has over 275 stores across TN, Karnataka, AP and Telengana and is growing at a rapid pace. The brand offers a wide variety of high quality fashionable eyewear with a focus on reinventing the eyewear shopping experience.

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