Policybazaar's brand film celebrates motherhood, goes viral

Online insurance website and comparison portal Policybazaar.com, has launched a brand film, celebrating the multitasking mothers of today.

The film has struck a deep chord with people across the country, and has been overwhelmingly shared on social media, garnering over 25 million views in less than a week. The film has been conceptualised by Enormous Brands.

With rising number of working women in our society, PolicyBazaar.com aims to build awareness around insurance being indispensable for working women as they look at jointly securing their family’s future. The latest term life insurance awareness campaign draws attention towards the lives of present-day women, who are multitasking to manage both work and home. 

The film has an inspiring monologue by a first-time mother, which has received immense appreciation from people cutting across demographic barriers due to its highly relatable and socially relevant theme, as well as an emotionally touching story.

Speaking on the campaign, Samir Sethi, Head of Brand & Marketing at PolicyBazaar.com said, “In a modern-day household, women are equally important stakeholders, financially and otherwise. Hence, the need for them to have term life insurance is extremely crucial. With this film, we have tried to get this fundamental message across with a story based on a socially relevant insight, which a lot of people are being able to relate with. The response to the campaign has been overwhelmingly positive, and motivating.”

The TVC:  

Credits:

Client: Policybazaar

Marketing Team: Sai Narayan, Samir Sethi, Ritika Chaudhary

Agency: Enormous Brands

Managing Partner: Ashish Khazanchi

Creative Team: Kashif Shakeel, Harsh Maheshwari, Khurram Haque, Prateek Suri

Account Management: Shivi Verma

Production House: K Silent Productions

Director: Vibhu Puri

Executive Producers: Riazat Khan & KC Pandey

Info@BestMediaInfo.com