Kinnect, formerly known as Social Kinnect, has won the digital marketing and media buying mandate for Park Avenue’s apparel business (part of Raymond Ltd.), following a multi-agency pitch.
This deepens Kinnect’s association with The Raymond Group across Park Avenue, Raymond Realty, Raymond Rewards and Raymond Custom Tailoring.
Speaking about the win, Rohan Mehta, CEO of Kinnect, says, “Kinnect is excited to join forces with Park Avenue to make the heritage brand even more relevant in the age of ready-to-wear fashion. Digital has become the primary medium for influencing fashion trends and buying behaviour, and Kinnect’s expertise in the fashion retail space makes us the ideal partner for Park Avenue’s digital journey.”
Launched in 1986, Park Avenue provides stylish and innovative wardrobe solutions to well-dressed men and women. Park Avenue designs embody the most modern international fabric, styling, palettes and trends globally. From a high powered business meet to a weekend social affair, the brand hosts an assortment of offerings. Park Avenue has now evolved into an innovation brand that offers new and exciting styles for the corporate world.