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Mother Dairy Safal awards social and creative duties to Mixed Route Juice

The agency will manage the brand’s digital content, media and social media

Mother Dairy Safal has hired Mixed Route Juice as their social and creative agency. The agency will manage the brand’s all digital content, media and social media.

Amrita Sharma, Director and Creative Head, Mixed Route Juice, said, “We are very excited about this new addition to our work basket. Safal has a rich legacy, but at the same time, they wanted an image refresh. Our partnership will give both the brand and the agency ample opportunities to create innovative campaigns.”

Speaking on the development, Pradipta Sahoo, Business Head, said, “Brand Safal through its presence has always strived to provide safe and quality F&V products to its consumers across the Delhi-NCR region. With evolving consumer trends and growing digital natives, Brand Safal further plans to strengthen its position on digital mediums and engage and educate consumers on the go. To support this endeavour, we have partnered with MRJ as our digital media agency. We are confident that the association will assist in driving our initiatives successfully with our consumers and potential consumers.”

Safal is a retail chain of fresh fruits and vegetables in Delhi. At present the brand operates about 400 retail outlets in Delhi, Noida, Ghaziabad, Faridabad, Gurgaon, 23 retail outlets in Bangalore, 11 retail outlets in Bhubaneswar and eight retail outlets in Sambalpur. Safal provides around 120 SKUs of fresh fruits and vegetables along with a wide range of Safal value-added products, Dhara products and Mother Dairy products.

Mixed Route Juice (MRJ) is a content and social agency that believes in innovation and ideation with creative punch. MRJ believes in creating content that makes a brand buzzing and trending in the social media universe. The boutique agency, which is into its third year of operations, has successfully managed numerous brands.

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