Media agency Madison Media has announced that it has been appointed as the Media AOR for Racetrack. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega. The agency has won the entire media mandate, including outdoor and digital media.
Working on technologies such as NLP/NLG/NLU, machine learning, deep learning and machine vision, Racetrack has been behind several innovative AI-based products, focusing on BFSI, real estate, hospitality, healthcare, education and aviation sectors among others.
With presence across major Indian cities, Racetrack is now looking at a global expansion.
Subrat Parida, CEO, Futemind Technologies, said, “As an organisation that works with a fast developing, innovative technology, we have a very aggressive expansion plan. Having covered the metros and tier-1 cities in India, we want not just to make Racetrack a household name in our country but also expand across the international borders. With Madison on board, we are sure that our effort to capture the business as well as the consumer mind-space would be adequately accelerated.”
Joydeep Biswas, Chief Marketing Officer, Futemind Technologies, says, “Since Racetrack’s inception, we have seen how the market sentiments towards AI have changed from just excitement to seeing it as a tool of supreme business relevance. And not just business, I feel AI can have significant positive impact for the human life in general. Given the accelerated growth phase that we are in now, I feel that this is the right time that the success stories of Racetrack get known to the world and a deeper understanding about AI is built among the masses. With a partner like Madison that shares the same vision, we feel we have made the right decision towards achieving our goal.”
Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, says, “We are delighted to partner Racetrack.ai and are looking forward to working with them to build this brand in the B2B2C space in India.”
Dineshsingh Rathod, Chief Operating Officer, Madison Media Omega, says, “We are delighted with this win and are confident to make Racetrack.ai a name to reckon with in the banking, real estate and hospitality sectors.”