Leo Burnett has strengthened its creative team by bringing on board Mayuresh Dubhashi and Sonal Chhajerh as Executive Creative Directors. They will both be based in Mumbai.
In addition, Leo Burnett India has also elevated and announced five new Associate Executive Creative Directors â Archit Gadiyar (Mumbai), Vikrant Yadav (Mumbai), Pradeep Kumar (Mumbai), Ashish Sharma (Bangalore) and Sudhir Das (Delhi).
Apart from Grey Worldwide, Dubhashi has also previously worked with Taproot India as Creative Director, JWT and LOWE. Some of the most memorable brands he has worked on include Airtel, Mountain Dew, Mumbai Mirror, Maharashtra Times to name a few. Chhajerh comes in with a global background having worked in Singapore, Hong Kong, South Africa and has worked on brands like Dove, South African Tourism, HP, Vicks, Oral B and more. At Leo Burnett she is part of the team working on P&G Whisper and was instrumental in creating the recent MTV Vote Because You Can campaign.Â
Dubhashi said âI am very excited to start working with a bunch of people who know what great advertising is, and what it should be in the years to come. Really glad to be part of the new wave of creativity.â
Chhajerh adds, âLeo Burnett India has always had a strong creative culture. But what really excites me is the agencyâs focus on combining technology and innovation with storytelling.â
Rajdeepak Das, Managing Director India and Chief Creative Officer Leo Burnett South Asia, said, âBoth Mayuresh and Sonal bring with them not only diverse experience but also a great creative vision which is new age and in line with the Leo Burnettâs Wave 3 philosophy. I am confident that they will help us create world-class Â creative work which will be impactful for businesses.â
He added, âThe new team of the AECDs are young, home-grown talents and since the past few years have contributed in producing some of the best works of the agency.Â At Leo Burnett we believe in empowering our teams and giving them a platform to grow and we are confident they have the potential to become future leaders who will carry our Wave 3 vision forward.â
The new team of the AECDs not only reflects the agencies commitment to home-grow the leaders of tomorrow but also mirrors Leo Burnettâs commitment towards building a more diverse creative department with different skillsets and from different backgrounds be it design, technology, innovation and story-telling.