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iTV Network to launch NE News, strengthen presence in regional news space

The programming will focus on regional news socio-legal shows, news insights, talk shows, cultural shows, special programming on food, fashion, lifestyle, tourism, music, sports, health and education

News and infotainment network iTV Network has further consolidated its presence in regional news space. iTV network and AM Television has announced their agreement to launch NE News to redefine news experience for its viewers in the north-east at the event held at Hotel Vivanta, Guwahati.

NE News will be a free-to-air news channel. It will be available across all the platforms and will have a presence on cable, DTH and digital platforms.

The channel philosophy is to present content that is credible, insightful and positive in nature. It will telecast daily state-specific news bulletins done in the vernacular language of all states. The programming will focus on regional news (in Assamese, Bengali, Bodo, Nepali, Hindi and English), socio-legal shows, news insights, talk shows, cultural shows, special programming on food, fashion, lifestyle, tourism, music, sports, health and education, et al.

The channel will not just be limited to television, but will also have a focused approach on social media presence and create content that focuses on engaging viewers of all age groups.

The existing set of players in the north-east news channel genre includes News Live, DY 365, Protidin Time, News18 Assam, Assam Talks and News Time Assam.

Kartikeya Sharma

Kartikeya Sharma, Founder and Promoter of iTV Network, said, “With NE News, iTV network further aims to strengthen its position by targeting the viewers’ in north-east and providing them with differentiated content which cuts through the morass of the market by offering the viewers a ‘different visual culture’ without compromising on basic values. It’ll be a perfect platform for the advertisers to reach to their target audience.”

Sanjive Narain, Chairman and Managing Director of AM Television said, “The partnership with iTV network is a strong strategic fit, leveraging the two leading companies’ respective strengths, across many areas. With NE News, it is a powerful opportunity for us to significantly expand our presence in north-east region, a vibrant and very important market, and extend it to other parts of India over time.”

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