Indian agencies put up their best-ever performance at Spikes Asia 2019 winning six Grand Prix, seven Gold, 25 Silver and 25 Bronze Spikes and two Creative Effectiveness Spikes.
India’s total medal tally stood at 65.
Dentsu Webchutney Bangalore won the Grand Prix for ‘Hagglebot’ for Flipkart in Creative eCommerce category. The agency also bagged 20 Spikes including five Gold, eight Silver and seven Bronze.
Ashish Bhasin, CEO APAC and Chairman India – Dentsu Aegis Network, said, “Goafest, Cannes, Kyoriyus and now Spikes! Dentsu Webchutney has surfaced as leaders across all. What an incredible performance this has been and thus, a culmination of our focus on creative. I feel absolutely fantastic. Dentsu Webchutney’s wins this year only stand to be a testimony to its outstanding brilliance. This is a new benchmark and also signals the beginning of the end of legacy creative agencies that are struggling to adapt to the changing environment.”
Sidharth Rao, Co-founder and Chief Executive, Dentsu Webchutney, said, “I am absolutely elated. Our bold bets have finally paid off and I feel fantastic. We have said this before, awards or not, digital will force traditional advertising to be transformed into a more capable service provider. We've been watching from the sidelines all this while and in a way, it's our time. I'm just glad that it happened to be Dentsu Webchutney showing the way. It's a milestone that one digital agency had to cross - it would've happened anyway, but I'm happy to see how Dentsu Webchutney has catalysed it. You'll see more and more of this going forward."
In Brand Experience and Activation category, the Grand Prix was presented to ‘The Open Door Project’, for The Millennium School, by FCB India, Delhi. FCB’s Sindoor Khela for The Times of India won a Creative Effectiveness Spike.
Commenting on the win, Swati Bhattacharya, CCO, FCB Ulka, said, “It’s never short of a miracle when you find a client and a jury with their heart in the right place.”
Speaking on the occasion, the founder of The Millennium Schools , Shantanu Prakash who has envisioned the Open Door Project, said, “I am very excited to know that the Open Door Project has won Grand Prix at Spikes Asia! This is an important acknowledgement to the mission of the Open Door Project which aims to eradicate illiteracy amongst the street children and students who are out of school; giving the mission the prominence it deserves.”
“This award will enable more people to start looking at the Open Door Project and given its relevance to India, in the light of the new education policy that says no child should be left behind! I think this is a momentous achievement and we are proud of the honour and acknowledgement that has been given to this project,” Prakash added.
DDB Mudra Mubai’s ‘Project Free Period’ for Johnson & Johnson won the Grand Prix and a Creative Effectiveness Spike in Creative Effectiveness category. The agency also won a Silver and a Bronze.
Quoting on the win, Rahul Mathew, National Creative Director, DDB Mudra Group said, “Over the last few years we have been rebuilding the agency around our creative product. And redefining our relationships with the clients to create bigger and better work. This is great recognition for all the effort and the energies that everyone has been putting in this direction.”
In Glass – The Award for Change category, the Grand Prix went to ‘Sons #ShareTheLoad’ for P&G India, by BBDO India Mumbai.
TBWA\India Mumbai won the Grand Prix for ‘One Mindful Mind’ done for Neurogen. The campaign also won two Bronze awards.
'#StopMithani' campaign for HDFC Bank done by Leo Burnett India, Mumbai won the Healthcare Grand Prix. Leo Burnett also won four Bronze Spikes.
Speaking about the win Rajdeepak Das, MD India and Chief Creative Officer Leo Burnett South Asia, said, “This is a great win for our team and we can’t thank the HDFC Bank team enough for believing in our ideas. The HDFC Bank Stop Mithani campaign is the perfect example of the Leo Burnett HumanKind philosophy where we motivated lakhs of people to come together for a worthy cause. This is the story of Mr. Mithani who has donated blood 151 times and has just turned 65 – an age post which donating blood could be fatal. We actually got the entire nation to save him by donating blood in his place - 3,50, 0000 people pledged to donate blood to stop him. Congratulations to both the HDFC Bank and Leo Burnett teams on winning the Grand Prix.”
Dheeraj Sinha, MD India and Chief Strategy Officer Leo Burnett South Asia, said, “We are absolutely thrilled on winning the Grand Prix. This is a testament to our hard work and HumanKind approach to creativity. We at Leo Burnett believe in the Wave 3 strategy which is an amalgamation of new age thinking and forward-looking attitude and we firmly believe that it is this attitude that has put us in the fast track to becoming one of the most sought-after agencies. Kudos to the HDFC Bank and Leo Burnett teams.”
Wunderman Thompson won a total of eight awards including a Gold and five Silver spikes.
List of Indian winners:
|
Title
|
Client
|
Product
|
Entrant / Idea Creation
|
Award
|
|
Creative Effectiveness
|
|
Project Free Period
|
Johnson & Johnson
|
Stayfree
|
DDB Mudra, Mumbai
|
Creative Effectiveness Grand Prix
|
|
Project Free Period
|
Johnson & Johnson
|
Stayfree
|
DDB Mudra, Mumbai
|
Creative Effectiveness Spike
|
|
Sindoor Khela - #Noconditionsapply
|
The Times Of India
|
Newspaper
|
FCB India , Delhi
|
Creative Effectiveness Spike
|
|
Creative Ecommerce
|
|
Hagglebot
|
Flipkart Internet Pvt Ltd
|
Sale Event - Flipkart's The Big Billion Days
|
Dentsu Webchutney, Bangalore
|
Grand Prix
|
|
Digital
|
|
Voice Of Hunger
|
Swiggy
|
Food Delivery
|
Dentsu Webchutney, Bangalore
|
Gold
|
|
Breast Buffer
|
Alt Balaji
|
Breast Cancer Awareness
|
Grey India, Mumbai
|
Bronze
|
|
#Stopmithani
|
Hdfc Bank
|
Parivartan
|
Leo Burnett India, Mumbai
|
Bronze
|
|
Direct
|
|
Hagglebot
|
Flipkart Internet Pvt Ltd
|
Sale Event - Flipkart's The Big Billion Days
|
Dentsu Webchutney, Bangalore
|
Silver
|
|
Hagglebot
|
Flipkart Internet Pvt Ltd
|
Sale Event - Flipkart's The Big Billion Days
|
Dentsu Webchutney, Bangalore
|
Silver
|
|
Hagglebot
|
Flipkart Internet Pvt Ltd
|
Sale Event - Flipkart's The Big Billion Days
|
Dentsu Webchutney, Bangalore
|
Silver
|
|
#Stopmithani
|
Hdfc Bank
|
Parivartan
|
Leo Burnett India, Mumbai
|
Bronze
|
|
Blink Test
|
Jimmy Nelson Foundation
|
Jimmy Nelson Foundation
|
Wunderman Thompson, Mumbai/ J. Walter Thompson India, Mumbai / J. Walter Thompson Amsterdam
|
Bronze
|
|
Entertainment
|
|
Voice Of Hunger
|
Swiggy
|
Food Delivery
|
Dentsu Webchutney, Bangalore
|
Gold
|
|
Code Name: Uri
|
Trigger Happy
|
Uri: The Surgical Strike, The Film
|
Dentsu Webchutney, Mumbai
|
Gold
|
|
The Barbershop Girls - Shaving Stereotypes
|
Gillette/P&G
|
Csr
|
Grey India, Mumbai
|
Bronze
|
|
Code Name: Uri
|
Trigger Happy
|
Uri: The Surgical Strike, The Film
|
Dentsu Webchutney, Mumbai
|
Bronze
|
|
Film Craft
|
|
One In A Million
|
P&G
|
Vicks
|
Offroad Films, Mumbai / Publicis Singapore
|
Silver
|
|
Blink Test
|
Jimmy Nelson Foundation
|
Jimmy Nelson Foundation
|
Wunderman Thompson, Mumbai/ J. Walter Thompson India, Mumbai / J. Walter Thompson Amsterdam
|
Silver
|
|
Blink Test
|
Jimmy Nelson Foundation
|
Jimmy Nelson Foundation
|
Wunderman Thompson, Mumbai/ J. Walter Thompson India, Mumbai / J. Walter Thompson Amsterdam
|
Silver
|
|
Blink Test
|
Jimmy Nelson Foundation
|
Jimmy Nelson Foundation
|
Wunderman Thompson, Mumbai/ J. Walter Thompson India, Mumbai / J. Walter Thompson Amsterdam
|
Silver
|
|
One In A Million
|
P&G
|
Vicks
|
Offroad Films, Mumbai / Publicis Singapore
|
Bronze
|
|
One In A Million
|
P&G
|
Vicks
|
Offroad Films, Mumbai / Publicis Singapore
|
Bronze
|
|
Blink Test
|
Jimmy Nelson Foundation
|
Jimmy Nelson Foundation
|
Wunderman Thompson, Mumbai/ J. Walter Thompson India, Mumbai / J. Walter Thompson Amsterdam
|
Bronze
|
|
Glass - The Award For Change
|
|
|
|
|
Sons #Sharetheload
|
P&G India
|
Ariel Matic
|
BBDO India, Mumbai
|
Grand Prix
|
|
Music
|
|
|
|
|
|
The Barbershop Girls - Shaving Stereotypes
|
Gillette/P&G
|
Csr
|
Grey India, Mumbai
|
Silver
|
|
Outdoor
|
|
Cure 1
|
Mindopeners
|
Counselling For Depression
|
McCann India, Mumbai
|
Bronze
|
|
Cure 2
|
Mindopeners
|
Counselling For Depression
|
McCann India, Mumbai
|
Bronze
|
|
Touch Me Not
|
Parinaam Foundation
|
Not-For-Profit Organisation That Provides Holistic Support For Children.
|
McCann India, Mumbai
|
Bronze
|
|
PR
|
|
Code Name: Uri
|
Trigger Happy
|
Uri: The Surgical Strike, The Film
|
Dentsu Webchutney, Mumbai
|
Gold
|
|
Code Name: Uri
|
Trigger Happy
|
Uri: The Surgical Strike, The Film
|
Dentsu Webchutney, Mumbai
|
Silver
|
|
Voice Of Hunger
|
Swiggy
|
Food Delivery
|
Dentsu Webchutney, Bangalore
|
Silver
|
|
Code Name: Uri
|
Trigger Happy
|
Uri: The Surgical Strike, The Film
|
Dentsu Webchutney, Mumbai
|
Bronze
|
|
Can Yoga Sell Lubricants?
|
Castrol
|
Castrol Crb Turbomax
|
Current Global, Mumbai / Ogilvy Mumbai
|
Bronze
|
|
Print & Publishing
|
|
One Mindful Mind
|
Neurogen
|
Ner
|
TBWA\India, Mumbai
|
Grand Prix
|
|
Deceit, Rage
|
Tadoba Wildlife Sanctuary And Irai Safari
|
Wildlife Sanctuary And Safari
|
Famous Innovations, Mumbai
|
Silver Campaign
|
|
Radio & Audio
|
|
Mother
|
Reckitt Benckiser
|
Moov Pain Relief Cream
|
McCann India, Mumbai
|
Silver
|
|
Brand Experience and Activation
|
|
The Open Door Project The Millennium School School Fcb India, Delhi
|
The Millennium School School Fcb India, Delhi
|
School Fcb India, Delhi
|
FCB India, Delhi
|
Grand Prix
|
|
Hagglebot
|
Flipkart Internet Pvt Ltd
|
Sale Event - Flipkart's The Big Billion Days
|
Dentsu Webchutney, Bangalore
|
Gold
|
|
Hagglebot
|
Flipkart Internet Pvt Ltd
|
Sale Event - Flipkart's The Big Billion Days
|
Dentsu Webchutney, Bangalore
|
Silver
|
|
Voice Of Hunger
|
Swiggy
|
Food Delivery
|
Dentsu Webchutney, Bangalore
|
Bronze
|
|
Design
|
|
Blink Test
|
Jimmy Nelson Foundation
|
Jimmy Nelson Foundation
|
Wunderman Thompson, Mumbai/ J. Walter Thompson India, Mumbai / J. Walter Thompson Amsterdam
|
Gold
|
|
Blink Test
|
Jimmy Nelson Foundation
|
Jimmy Nelson Foundation
|
Wunderman Thompson, Mumbai/ J. Walter Thompson India, Mumbai / J. Walter Thompson Amsterdam
|
Silver
|
|
Beat Of A Billion
|
Spotify
|
Spotify
|
Leo Burnett India Mumbai
|
Bronze
|
|
One Mindful Mind
|
Neurogen
|
Ner
|
TBWA\India, Mumbai
|
Bronze
|
|
Film
|
|
One In A Million
|
P&G
|
Vicks
|
Offroad Films, Mumbai / Publicis Singapore
|
Gold
|
|
One In A Million
|
P&G
|
Vicks
|
Offroad Films, Mumbai / Publicis Singapore
|
Silver
|
|
One In A Million
|
P&G
|
Vicks
|
Offroad Films, Mumbai / Publicis Singapore
|
Silver
|
|
One In A Million
|
P&G
|
Vicks
|
Offroad Films, Mumbai / Publicis Singapore
|
Silver
|
|
Superheroes
|
Hotstar
|
Hotstar Streaming App
|
DDB Mudra Mumbai
|
Silver
|
|
Blink Test
|
Jimmy Nelson Foundation
|
Jimmy Nelson Foundation
|
Wunderman Thompson, Mumbai/ J. Walter Thompson India, Mumbai / J. Walter Thompson Amsterdam
|
Silver
|
|
The Barbershop Girls - Shaving Stereotypes
|
Gillette/P&G
|
Csr
|
Grey India, Mumbai
|
Silver
|
|
Bittu, The 75-Year-Old Student
|
P&G
|
P&G Shiksha
|
Leo Burnett India Mumbai
|
Bronze
|
|
Healthcare
|
|
#Stopmithani
|
Hdfc Bank
|
Parivartan
|
Leo Burnett India, Mumbai
|
Grand Prix
|
|
Can Yoga Sell Lubricants?
|
Castrol
|
Castrol Crb Turbomax
|
Current Global, Mumbai / Ogilvy Mumbai
|
Silver
|
|
One Mindful Mind
|
Neurogen
|
Ner
|
TBWA\India, Mumbai
|
Bronze
|
|
Media
|
|
Lifebuoy Germ Nashini
|
Unilever
|
Lifebuoy
|
Mullenlowe Lintas Group India Mumbai
|
Silver
|
|
Lifebuoy Germ Nashini
|
Unilever
|
Lifebuoy
|
Mullenlowe Lintas Group India Mumbai
|
Silver
|
|
Code Name: Uri
|
Trigger Happy
|
Uri: The Surgical Strike, The Film
|
Dentsu Webchutney, Mumbai
|
Silver
|
|
#Makeyourchoice
|
Mcdonald's India
|
Mcdonald's
|
DDB Mudra Mumbai
|
Bronze
|
|
Code Name: Uri
|
Trigger Happy
|
Uri: The Surgical Strike, The Film
|
Dentsu Webchutney, Mumbai
|
Bronze
|
|
Hagglebot
|
Flipkart Internet Pvt Ltd
|
Sale Event - Flipkart's The Big Billion Days
|
Dentsu Webchutney, Bangalore
|
Bronze
|
|
Chai-Fi
|
Keo Pvt. Ltd
|
Chakra Tea
|
Dentsu Webchutney, Gurgaon
|
Bronze
|
|
Chai-Fi
|
Keo Pvt. Ltd
|
Chakra Tea
|
Dentsu Webchutney, Gurgaon
|
Bronze
|
|
Mobile
|
|
Voice Of Hunger
|
Swiggy
|
Food Delivery
|
Dentsu Webchutney, Bangalore
|
Silver
|
|
Print & Outdoor Craft
|
|
Painted By Paint 2
|
Akzonobel
|
Dulux Paint
|
Taproot Dentsu Mumbai
|
Bronze Campaign
|
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