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How the trailer of Amazon Prime Video’s new show ‘The Family Man’ went viral on Twitter

The show’s lead character Srikant Tiwari played by Manoj Bajpayee sent out tweets that compelled his fans to follow his handle to get a secret link of the unlisted trailer on YouTube. Within 24 hours, over 18k Twitteratis interacted with the tweet

Amazon Prime Video’s new show ‘The Family Man’ has been seen promoted in a quirky style on Twitter. It recently came to light that actor Manoj Bajpayee is essaying the role of Srikant Tiwari, the mystery man. After the revelation, Srikant Tiwari started testing Indians on their ability to keep a secret. He sent out a tweet, which compelled his fans to like and retweet his tweet and follow his handle in order to get a secret link of the trailer.

Within 24 hours of the tweet through Amazon Prime Video and Manoj Bajpayee’s handle, over 18k Twitteratis interacted with the tweet and showed their excitement for the trailer release. Almost 20,000 Twitteratis are playing the secret link game with Srikant in last 48 hours.

As promised, Srikant shared the link of the trailer with those who had completed the previous tasks. On September 5, users received a DM with the link to the YouTube unlisted trailer and a video from Manoj Bajpayee with a catch that compelled the viewers to keep the trailer a secret and not to share the trailer link with anyone.

Within two minutes of sharing the DM, the link of the trailer was leaked. The viewers were unable to contain their excitement and keep the trailer a secret, and started sharing the same with their followers, thus proving that India can’t keep a secret.

Adding a layer to this activity, Srikant taunted all those who don’t follow the instruction of following the Prime Video India handle.

While other Twitteratis followed Skrikant’s instructions, they shared their excitement and trailer reviews on their handles, without sharing the link and trying to prove that India can keep a secret!

Apart from this, the #SrikantKuchChupaRahaHai campaign has been driving eyeballs. It all started with Srikant hiding little details across other Amazon Prime Video social accounts. On Twitter, a verified handle of the lead character @SrikantTFM started shooting out riddles and coded emojis to brands and influencers. This activity created a lot of curiosity with cricketers such as Gautam Gambhir and Suryakumar Yadav, celebs like Shilpa Shetty, Preity Zinta, Zareen Khan, Siddhant Charturvedi, Aayush Sharma, journalists like Ayaz Menon and Faridoon Shahryar, brands like Fassos, Sony Music, Zee Studios, Zee Music Company, etc., engaging in a friendly banter with Srikant decoding his mysterious tweets.

The #SrikantKuchChupaRahaHai activity garnered a total of 433.2K engagements, reached 8.5 M+ people, created an impression on 65 M+ people and garnered 1200+ memes across Instagram, Twitter and Facebook. This activity also witnessed 1.1M+ reach on Instagram and 82k+ engagement in two days.

With this activity, Srikant has dominated the digital world by launching the trailer in the coolest and engaging way and creating an intrigue among viewers.


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