Amazon Prime Video’s new show ‘The Family Man’ has been seen promoted in a quirky style on Twitter. It recently came to light that actor Manoj Bajpayee is essaying the role of Srikant Tiwari, the mystery man. After the revelation, Srikant Tiwari started testing Indians on their ability to keep a secret. He sent out a tweet, which compelled his fans to like and retweet his tweet and follow his handle in order to get a secret link of the trailer.
Within 24 hours of the tweet through Amazon Prime Video and Manoj Bajpayee’s handle, over 18k Twitteratis interacted with the tweet and showed their excitement for the trailer release. Almost 20,000 Twitteratis are playing the secret link game with Srikant in last 48 hours.
Q: what will it take to watch #TheFamilyMan trailer before the rest of the world watches it?
— amazon prime video IN (@PrimeVideoIN) September 3, 2019
A: ❤️ or ???? this tweet and follow us so that we can send you a secret trailer link! pic.twitter.com/gViaU1Abua
As promised, Srikant shared the link of the trailer with those who had completed the previous tasks. On September 5, users received a DM with the link to the YouTube unlisted trailer and a video from Manoj Bajpayee with a catch that compelled the viewers to keep the trailer a secret and not to share the trailer link with anyone.
Within two minutes of sharing the DM, the link of the trailer was leaked. The viewers were unable to contain their excitement and keep the trailer a secret, and started sharing the same with their followers, thus proving that India can’t keep a secret.
Adding a layer to this activity, Srikant taunted all those who don’t follow the instruction of following the Prime Video India handle.
@diva_tweets dhyan kidhar hai aapka?
— amazon prime video IN (@PrimeVideoIN) September 4, 2019
You must complete your set of tasks to receive #TheFamilyMan secret trailer link in your DM before the official release. Follow @primevideoin right away! pic.twitter.com/YngneHDiVp
While other Twitteratis followed Skrikant’s instructions, they shared their excitement and trailer reviews on their handles, without sharing the link and trying to prove that India can keep a secret!
Waiting for the series...
— Pratiksha jha (@JhaPratiksha) September 5, 2019
Such an awesome trailer and very very happy to see one of my favorite actor Manoj Bajpayee in a webseries???????? @BajpayeeManoj @PrimeVideoIN can I now share the trailer link? ????????#TheFamilyMan
Thanks for sharing the trailer link @PrimeVideoIN for #TheFamilyMan .
— bipin singh (@Bipin13021) September 5, 2019
As keeping the promise am not going to share the link.
But I really loved the trailer.@BajpayeeManoj at its best.
Just watched the trailer of #TheFamilyManTrailer
— Sarcastic.Maymay (@MaymaySarcastic) September 5, 2019
Thanks @PrimeVideoIN for that secret trailer!
Can't wait to watch the series ???????? pic.twitter.com/pnybjc96U7
Hey @PrimeVideoIN
— AmiT TanwaR???????? (@Hilarious_ladka) September 5, 2019
I just watched #TheFamilyManTrailer
What a trailer ????
#TheFamilyMan @BajpayeeManoj I was also able to watch the secret trailer eagerly waiting for the web series....????????
— Vishnu Prasad (@VishnuP67818683) September 5, 2019
#TheFamilyMan @BajpayeeManoj bhaaaai faaaaaduuuu! Kya baat! Kya baat! Kya baat! Showing off that I watched the trailer early, because I'm a die-hard Manoj Bajpayee & @sharibhashmi fan (so did millions others, I bet ????!) #RajDK @amazonIN @aparna1502 ???????????????????????????????? #IndiaCanKeepASecret
— Jyoti Kapur Das (@jkd18) September 5, 2019
What could be better today than watching the trailer of #TheFamilyMan and that too secretly????. Superb thriller performance by my favourite Manoj sir... eagerly waiting for the series !! ????????????????@BajpayeeManoj @PrimeVideoIN #TheFamilyManTrailer
— snklp_official (@SnklpSrivastava) September 5, 2019
Was able to receive the trailer of #TheFamilyMan in my inbox. Loved the trailer, so much to learn from the greatest @BajpayeeManoj, September 20 come already!! #TheFamilyManTrailer @PrimeVideoIN
— vishesh (@vroy38) September 5, 2019
Watched #TheFamilyMan trailer through secret link???? @BajpayeeManoj sir 's acting was was comendable???? loved the trailer????
— witticism (@Khushi85105648) September 5, 2019
Apart from this, the #SrikantKuchChupaRahaHai campaign has been driving eyeballs. It all started with Srikant hiding little details across other Amazon Prime Video social accounts. On Twitter, a verified handle of the lead character @SrikantTFM started shooting out riddles and coded emojis to brands and influencers. This activity created a lot of curiosity with cricketers such as Gautam Gambhir and Suryakumar Yadav, celebs like Shilpa Shetty, Preity Zinta, Zareen Khan, Siddhant Charturvedi, Aayush Sharma, journalists like Ayaz Menon and Faridoon Shahryar, brands like Fassos, Sony Music, Zee Studios, Zee Music Company, etc., engaging in a friendly banter with Srikant decoding his mysterious tweets.
Haha @PrimeVideoIN, I decoded your code ???????????????????????????? - my next film! And I also know ki #SrikantKuchChupaRahaHai https://t.co/MV0pj2XQrR
— SHILPA SHETTY KUNDRA (@TheShilpaShetty) August 31, 2019
.@SrikantTFM, cracked your code - 42M, the number of subscribers we have on YouTube!????
— Zee Music Company (@ZeeMusicCompany) August 31, 2019
We won the numbers game, but we want to know what you are hiding???? #SrikantKuchChupaRahaHai https://t.co/c9UBWRv8gJ
.@SrikantTFM haha this code is my favorite hashtag - #????????????????! Now why do I feel #SrikantKuchChupaRahaHai ??
— Preity G Zinta (@realpreityzinta) September 3, 2019
Hi @SrikantTFM! The code is - ????????????????????????, our song that broke 75 million views on YT within 24 hours????
— Sony Music India (@sonymusicindia) September 1, 2019
Now don't drive us mad with your secrets and tell about#SrikantKuchChupaRahaHai mystery!
.@SrikantTFM yeh code toh meri favorite player hai, ???????????????????? ???????????????? ????????????????!
— Gautam Gambhir (@GautamGambhir) August 30, 2019
Yeh toh arramse chase kardiya, lekin mujhe pata hai ki #SrikantKuchChupaRahaHai https://t.co/Z6XviwNCi0
Hey @SrikantTFM! My decoding game is strong too! This is my nickname -????????????. Now it's time for Srikant to reveal your game #SrikantKuchChupaRahaHai
— surya77 (@surya_14kumar) August 31, 2019
The #SrikantKuchChupaRahaHai activity garnered a total of 433.2K engagements, reached 8.5 M+ people, created an impression on 65 M+ people and garnered 1200+ memes across Instagram, Twitter and Facebook. This activity also witnessed 1.1M+ reach on Instagram and 82k+ engagement in two days.
With this activity, Srikant has dominated the digital world by launching the trailer in the coolest and engaging way and creating an intrigue among viewers.
