Hero MotoCorp's campaign captures restless energy of youth hungry for new opportunities, experiences
Conceptualised by L&K Saatchi & Saatchi, the TVC #IndiaCalling tells the story of young Indians setting off on journeys of discovery, encountering a country that's moving in step with the 'tomorrow'
L&K Saatchi & Saatchi has created a campaign for Hero MotoCorp premium bikes and scooters with a new brand idea ‘Tomorrow Can’t Wait’. The agency had launched ‘Hum mein hai Hero’ campaign for Hero MotoCorp in 2011.
Rooted in the spirit of India’s youth, ‘Tomorrow Can’t Wait’ captures the restless energy of a generation hungry for new opportunities and new experiences. Hero’s premium range of motorcycles and scooters are designed to enable just that. The range features the XPulse 200, a first-of-its-kind adventure bike, its tourer twin the XPulse 200T, the Xtreme 200S, a fully-faired sports version of the Xtreme 200R, and the Maestro Edge 125, India’s first scooter with Fi.
The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery, encountering a country that’s moving in step with the ‘tomorrow’. Set to a soulful song, the film captures the essence of exploration and embracing new experiences and through these experiences, connecting with one’s country.
Anil S. Nair
Anil S. Nair, CEO & Managing Partner, L&K Saatchi & Saatchi elaborates on the campaign, “With the new premium range Hero has fuelled the young Indians desire to do more, feel more and most importantly explore more. There is an immense sense of pride and optimism they feel from where we have taken the inspiration from.”
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