Harman, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on connected technologies for automotive, consumer and enterprise markets, has announced the appointment of Vikram Kher as the Vice-President for its Lifestyle Audio Division in India. Kher was previously with PayTM.
Kher will further strengthen Harmanâs position as a dominant leader in the consumer audio category. He will be responsible for sales, operations and marketing, catalysing the Harman growth story in the country. With brands like JBL, Infinity, Harman Kardon, Revel, and others, Harman is one of the leading consumer and car audio players in India. With recent appointments of brand ambassadors including Ranveer Singh, Priyanka Chopra and PV Sindhu, Harman has further enhanced its visibility and market reach across the nation.
âVikram is an industry veteran, and Iâm confident he will bring great value as the leader of Harmanâs expanding lifestyle audio business in India,â said Pradeep Chaudhry, Country Manager, Harman India. âHis deep understanding of e-commerce, retail sales and the consumer lifestyle market will further strengthen our team of high-performers at Harman. We are excited to have him on board.â
âIâm honoured and excited to join Harman, a true pioneer in technology and audio. With its legacy and 70 years of leadership in high quality audio, itâs a wonderful opportunity to lead the lifestyle audio business in India. I look forward to making my contribution in this phase of growth and innovation for the company,â added Kher.
Kher has over two decades of experience in e-commerce, retail sales and distribution, channel management, trade marketing, and brand management. He had previously worked with Amazon, Philips, Castrol and Hindustan Petroleum.
Harman (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.