Grey Group elevates Nirvik Singh as Global Chief Operating Officer

Grey Group has announced the promotion of Nirvik Singh as Global Chief Operating Officer, a new global position. Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.

A 30-year-old veteran of Grey Group, Singh started his career in Grey India.

As COO, Singh will lead the development of Grey's integrated marketing model; identify acquisition targets and new capabilities to enhance the agency's offering and build its future-facing digital, social, shopper marketing and design practices.

Commenting on his elevation, Michael Houston, Worldwide CEO of Grey Group, said, "For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa. I know he will bring the same single-minded dedication and achievement to his expanded responsibilities.  He will work closely with me to broaden our reach and resources for the future."

Singh has played an instrumental role in forging the Grey network's comprehensive offering across the regions.  His trademark business acquisitions have strengthened Grey's presence, earning him widespread recognition as the key accelerator of strategic growth in multiple countries, including India, Bangladesh, Pakistan, South Korea, Philippines, Thailand and Nigeria. 

"I am looking forward to implementing Grey's global strategic plans and working with diverse talents and teams from across the different regions.  We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity," Singh said. 

He continued, "There are ample opportunities to leverage the agency's centres of excellence and promote collaboration across all our offices.  We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey."

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