Fanta appoints MediaMonks as new lead agency for South-East Asia

S4Capital's MediaMonks has announced that it has been appointed as Fanta's South-East (SE) Asia account, following a highly competitive pitch. The global creative digital production company will take over as Fanta’s lead agency in SE Asia, effective immediately.

MediaMonks’ Singapore team will be tasked with spearheading creative work for Fanta, focusing on digital and social. The overall goal will be to further develop and amplify Fanta's brand promise in SE Asia, with a core creative message that will tie in all produced content, and link the brand to even more consumers from 2020.

Pratik Thakar

Pratik Thakar, Head of Integrated Marketing Communications ASEAN, The Coca-Cola Company, said, “We look forward to partnering with S4 Capital and MediaMonks. Leading the change in the industry, they bring a new-generation perspective on reaching consumers, merging data and technology with a unique approach to the development of content. And of course, they’re brilliant at providing creative ideas to bring everything together.”

Victor Knaap, Main Monk and CEO, MediaMonks, said, “One of the world’s most iconic brands giving us full responsibility over their content and strategy in the region is a monumental achievement. The vote of confidence Fanta displayed in our ability to create culturally impactful work is a badge of honour to us, and we can’t wait to work on some seriously creative projects that will help guide the brand.”

In addition to the Fanta account win, MediaMonks has added a number of recent accounts in the Asia Pacific region, including account wins for: P&G SK-II, Shiseido, Mead Johnson Nutrition RB (Reckitt Benckiser), Marriott and Resorts World Sentosa, to name a few. The creative production company has also recently announced several senior hires, opened a new office in India, and is steadily gaining more traction in South Korea and Japan.

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