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The Advertising Club has announced the shortlists for Emvies 2019 that recognises measurable and significant contributions in the field of media.
This year, 272 case studies have made the cut which will come up for final presentation between September 23 to 27, 2019 in 10 sessions.
Last year, Wavemaker was Media Agency of the Year while Vodafone was Client of the Year for the second time in a row. The Grand Emvie went to Lodestar UM.
DAY 1 : MONDAY, 23 SEPTEMBER, 2019 (39 CASES)
|
30. Best Media Research / Analytics : Best Media Research using proprietary data : Presentation Duration = 10 minutes |
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|
S.No |
Brand |
Entry Title |
|
1 |
Lifebuoy |
The Predictive “Bell-Weather” in an “Intent” Driven World |
|
2 |
Aashirvad Atta |
TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETING |
|
3 |
Hindustan Unilever Limited |
Hitting the bulls-eye with Javelin |
|
4 |
Brooke Bond and Vaseline |
The Darwinian Theory of Maximising Portfolio Sales with Media |
|
35. Best Integrated Campaign : Consumer Products – Confectionary and food : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Too Yumm Multigrain Chips |
Virat proves to the Nation that Chips can be Healthy too |
|
2 |
Too Yumm |
Too Yumm says – “Oil is good for Diyas and not for snacks! |
|
28. Best Media Innovation : Rural Activation : Presentation Duration = 7 minutes |
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|
S.No |
Brand |
Entry Title |
|
1 |
Vodafone |
Vodafone creating “WHEELS OF CHANGE” in rural Kerala |
|
2 |
Dettol |
India’s First Hygiene Parliament |
|
3 |
Colgate Swarna Ved Shakti |
MAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYS |
|
4 |
Harpic |
Making India Toilet Proud |
|
5 |
Brooke Bond Red Label |
Apno ko Apnao |
|
01. Best Media Strategy : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes |
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|
S.No |
Brand |
Entry Title |
|
1 |
Dettol |
The Handwashing Tales |
|
2 |
Lifebuoy |
The Infection Alert System – An Inclusive Media Strategy across the Income Pyramid |
|
3 |
Savlon |
Savlon turned mass media into Braille |
|
4 |
MAYBELLINE – FITME |
MAYBELLINE – FIND YOUR FIT |
|
26. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship : Presentation Duration = 7 minutes |
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|
S.No |
Brand |
Entry Title |
|
1 |
Castrol CRB |
Truck Aasana |
|
2 |
Google Home |
OK Google! Lets have some Koffee! |
|
3 |
Castrol India |
Super Mechanic Contest |
|
4 |
Ola Cabs |
Heroes of Ola |
|
5 |
BYJU’s App (Think & Learn Pvt. Ltd.) |
BYJU’s 1 Home demonstration that reached 23 million households |
|
6 |
McDowell’s No1 Soda |
McDowell’s No1 Soda : No1 Yaari Jam |
|
7 |
Google Home |
OK Google, let’s talk cricket |
|
8 |
Pantaloons |
The Style Stage of Swaggers |
|
9 |
Lux |
Male influencers for female brands? Yes we did it for #HeForShe |
|
10 |
Google Duo |
Missing your loved ones- #bethere (Duo – India Idol) |
|
11 |
Brooke Bond Red Label |
Bringing Two Rival Nations Together Over a Different ‘Cup’ |
|
12 |
Pepsi |
Har Ghoonth Main Swag Hai |
|
37. Best Integrated Campaign : Consumer Durables : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Amazon Echo |
How Amazon Echo connected with consumers & Built relevance in their lives |
|
2 |
Volvo Cars |
Breath Free |
|
3 |
Asian Paints Ultima Protek |
Abhi toh aur chalega |
|
19. Best Media Innovation : Digital – Display : Presentation Duration = 7 minutes |
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|
S.No |
Brand |
Entry Title |
|
1 |
Vodafone |
Read Less, Listen More! |
|
2 |
Idea Cellular |
Idea 4G- Power of Live Video |
|
3 |
Netflix |
Narcos Mexico delivers the happiest drug combination straight to your home. |
|
4 |
Snapdeal |
Kids Not For Sale |
|
5 |
Netflix |
Kabhi Kabhi Lagta Hai, Apun Hi (Innovation Ka) Bhagwaan Hai |
|
6 |
Google Search App |
Making Google your friendly, ‘neighbourhood’ search through ‘Local’ |
|
7 |
Tata salt |
The Day Without an I |
|
8 |
Vodafone |
Are You a Fan or a Fanatic? |
|
9 |
Asian Paints Royale Atmos |
Clean The Air |
DAY 2 : TUESDAY, 24TH SEPTEMBER, 2019 (42 CASES)
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31. Best Media Research / Analytics : Best Media Research using existing data : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
ESP Properties India |
Box Office Conversion Model |
|
2 |
Wavemaker India |
Attribution_Systems that think rationally and dynamically |
|
3 |
Tata Ace Gold |
FIFA Moment Marketing |
|
27. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Mutual Funds Sahi Hai |
Education with entertainment – Yeh Meri Family |
|
2 |
Women’s Horlicks |
Stories of Strength |
|
3 |
Netflix |
“A story that shook the nation” |
|
4 |
Kurkure |
Kurkure Contains Plastic? |
|
5 |
SKODA Auto |
Pursuits by SKODA |
|
6 |
Brooke Bond Red Label |
India’s first Isspeshal band |
|
7 |
Mercedes-Benz |
Rushes – #LiveTheRushes |
|
8 |
NICOTEX NICOTINE GUM |
#EKCIGARETTEKAM – Anthem of Determination. Making India Lung Cancer free – one cigarette at a time |
|
9 |
Dabur Red Toothpaste |
Dant Snan |
|
02. Best Media Strategy : Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Brooke Bond Red Label |
Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time |
|
2 |
Kingfisher |
Make your own Beer – Anytime, Anywhere! |
|
22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Vodafone |
Vodafone helps reunite lost children with their parents using technology |
|
2 |
Horlicks |
Engagement in a Media Dark Market, 81% Delivered! |
|
3 |
Colors |
When Colors Won Its Fans Back During IPL 2019 |
|
4 |
Star Sport |
Sportx – The Sports Experience Zone |
|
5 |
Asian Paints Royale Atmos |
Clean The Air |
|
6 |
Kanan Devan Duet |
When Byron Sharp met Mohanlal at a Kerala supermarket shelf – thanks to an IOT device! |
|
7 |
Shoppers Stop |
How Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR |
|
8 |
Sensodyne |
Hello Sensodyne |
|
9 |
Ceat |
Use of Blockchain Technology To Reduce Ad Fraud. |
|
10 |
Otrivin |
Otrivin – Cold and Flu Predictor |
|
11 |
NMIMS |
How ‘Occu-Search’ – an intelligent algorithm helped maximize occupancy for NMIMS |
|
12 |
Kingfisher Radler |
Blow Maadi! (Please Blow!) |
|
10. Best Media Innovation : Print – Dailies : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Savlon |
When India woke up to Braille Newspaper! |
|
2 |
Tata Salt |
Missing “I” |
|
3 |
Myntra |
OUTSMARTing the jacket with India’s first ‘editorial’ Advertisement |
|
39. Best Integrated Campaign : Media : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Netflix |
Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Integration! |
|
2 |
Netflix |
THE BLOODY MEDIA TAKEOVER! |
|
21. Best Media Innovation : Digital – Multiple Platform : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Vodafone |
Apna raasta khud chuno- befikr with India’s first mobile safety service for women |
|
2 |
Brooke Bond Red Label |
India’s first Isspeshal Band |
|
3 |
Tata salt |
The Missing I |
|
4 |
Brooke Bond Red Label |
Bringing Two Rival Nations Together Over a Different ‘Cup’ |
|
5 |
Vodafone |
How Vodafone became the Buzziest brand during IPL |
|
6 |
MTV India |
When India Dared To Stare |
|
7 |
Cadbury Dairy Milk Silk |
Making more than 1 million “hearts pop out” on Valentine’s day |
|
8 |
MTV India |
Gotcha! |
|
9 |
Brooke Bond Red Label |
Apno ko Apnao |
|
10 |
Mercedes AMG |
Racing Against the Mercedes-AMGE63S4Matic+ |
|
11 |
Hindustan unilever limited |
Every Homemaker’s ally – Cleanipedia |
DAY 3 : WEDNESDAY, 25TH SEPTEMBER, 2019 : MORNING SESSION (23 CASES)
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34. Best Integrated Campaign : Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Brooke Bond Red Label |
How we aided the Homemaker to become the Changemaker |
|
2 |
Brooke Bond Red Label |
Bringing Two Rival Nations Together Over a Different ‘Cup’ |
|
3 |
Brooke Bond Red Label |
Apno ko Apnao |
|
03. Best Media Strategy : Consumer Products – Confectionary and food : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Tata Salt |
The Missing I |
|
2 |
Too Yumm |
Too Yumm says – “Oil is good for Diyas and not for snacks! |
|
3 |
Cadbury Dairy Milk Silk |
Making more than 1 million “hearts pop out” on Valentine’s Day |
|
4 |
Too Yumm Multigrain Chips |
Virat proves to the Nation that Chips can be Healthy too |
|
5 |
TIC TAC |
SHARE THE CHEER |
|
12. Best Media Innovation : Out of Home : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Future Retail Ltd. |
World’s First Glam Tram |
|
2 |
Cadbury Bournvita |
#LookBeyondMarks |
|
3 |
Jeep |
Jeep- Creating India’s largest Installation-Asia Book Of Records Totle |
|
4 |
Nestle India |
Bus Shelters that talk Coffee |
|
40. Best Ongoing Media Campaign : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Lifebuoy |
The Adaptive Data Lighthouse : Scaling up the Infection Alert System in Rural India |
|
2 |
Dettol & Harpic |
Mission : Clean India |
|
3 |
Eureka Forbes Ltd. |
We kept India drink healthy water – Pincode by Pincode! |
|
4 |
Brooke Bond Red Label |
The 6 Pack Band |
|
5 |
Ariel |
Now Its time Sons- Share the Load |
|
13. Best Media Innovation : Ambient Media : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Axe |
Mard Ban Yaar |
|
2 |
Vodafone |
How Vodafone creates “WHEELS OF CHANGE” in rural Kerala |
|
3 |
Dabur Red Toothpaste |
Dant Snan |
|
4 |
Vodafone |
How Vodafone stores became a digital maidaan during Uttarayan |
|
5 |
Asian Paints Ultima Protek |
Cinema Express |
|
6 |
Vodafone |
Vodafone helps reunite lost children with their parents using technology |
DAY 3 : WEDNESDAY, 25TH SEPTEMBER, 2019 : AFTERNOON SESSION (37 CASES)
|
24. Best Media Innovation : Events / Experiential Marketing : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Hamam |
Safety Starts at School Hamam#GoSafeOutside |
|
2 |
Dabur Red Toothpaste |
Dant Snan |
|
3 |
Axe |
Mard Ban Yaar |
|
4 |
Savlon |
Happy Hands Journey |
|
5 |
Lifebuoy |
The Electronic Voting Machine Wins India’s Vote for Health |
|
6 |
Shoppers Stop |
How Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR |
|
7 |
Dettol |
Swachhta Ka Maha Kumbh |
|
8 |
McDonald’s |
Make Your Choice |
|
9 |
Himalaya Companion Care |
Purrfect IPL |
|
10 |
Dettol |
India’s First Hygiene Parliament |
|
11 |
Pantaloons |
A vogue Experience for a common man |
|
12 |
Godrej Nest |
Kuch Apna Sa |
|
13 |
Whisper |
Whisper#WingsToFly |
|
14 |
Tata Salt |
Warm Salt Water Soaks |
|
20. Best Media Innovation : Digital – Video : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Amazon India |
Echo Youtube Preroll |
|
2 |
Brooke Bond Red Label |
India’s first Isspeshal Band |
|
3 |
Cadbury Dairy Milk Silk |
Making more than 1 million “hearts pop out” on Valentine’s Day |
|
4 |
Quaker |
Kitchen Khanna Konversations with Quaker |
|
5 |
Cadbury Perk |
Cadbury Perk made 81 million Indian youth, re-imagine elections. |
|
6 |
Brooke Bond Red Label |
Bringing Two Rival Nations Together Over a Different ‘Cup’ |
|
7 |
Google Home |
OK Google, let’s talk cricket |
|
8 |
Junior Horlicks |
Chitti’s Brain Bulb |
|
41. EMVIE for Good : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Savlon |
Savlon turned mass media into Braille |
|
2 |
SBI Life Insurance |
Thanks A Dot |
|
3 |
|
Democratising internet through India’s lifeline |
|
4 |
Adidas India |
Real Kashmir |
|
5 |
Axis Bank |
A Million Thanks |
|
6 |
Vodafone |
How Vodafone creates “WHEELS OF CHANGE” in rural Kerala |
|
7 |
McDonald’s |
Make Your Choice |
|
8 |
Dettol & Harpic |
Mission : Clean India |
|
9 |
Brooke Bond Red Label |
Apno Ko Apnao |
|
10 |
Harpic |
Making India Toilet Proud |
|
16. Best Media Innovation : Digital – Search : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Racold |
Mind Your Language |
|
2 |
ZEE Entertainment Enterprise limited (ZEE5) |
How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? |
|
3 |
Vodafone |
Decoding the generic search behavior of female audience to create awareness and increase adoption of Sakhi |
|
4 |
Kurkure |
Kurkure Contains Plastic? |
|
5 |
Garnier Micellar Water |
One swipe to a new regime |
DAY 4 : THURSDAY, 26TH SEPTEMBER, 2019 : MORNING SESSION (28 CASES)
|
04. Best Media Strategy : Consumer Products – Others : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Rin |
The campaign that saved 5000 Mn Litres of Water !! |
|
2 |
Ariel |
Now Its time Sons Share the load |
|
3 |
Otrivin |
Otrivin – Cold and Flu Predictor |
|
09. Best Media Innovation : Television : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Airtel |
Fastest ‘two for Tango’ |
|
2 |
Brooke Bond Red Label |
Bringing Two Rival Nations Together Over a Different ‘Cup’ |
|
3 |
Savlon |
A news anchor without a teleprompter |
|
4 |
Rin |
How We Applied The Principles Of Influencer Marketing On TV Planning |
|
5 |
Asian Paints Corporate |
#PeopleAddColor |
|
6 |
Star Sports |
Pause & Play |
|
7 |
Google Home |
OK Google! Lets have some Koffee! |
|
8 |
Netflix |
PAPA KEHTE HAI…CHOOSE WHO YOU BECOME |
|
9 |
McDowell’s No1 Soda |
LET US SING YOU A MELODY ON FRIENDSHIP & MUSIC |
|
18. Best Media Innovation : Digital – Mobile / hand held devices : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Sensodyne |
Hello Sensodyne |
|
2 |
Netflix |
Narcos Mexico delivers the happiest drug combination straight to your home. |
|
3 |
Horlicks |
Engagement in a media dark market, 81% Delivered! |
|
4 |
Netflix |
“A story that shook the nation” |
|
5 |
Kingfisher Radler |
Blow Maadi! (Please blow!) |
|
6 |
MTV India |
When India Dared To Stare |
|
7 |
Good Knight Activ+ |
Chota Bheem helps in habit building |
|
8 |
Netflix |
India swiped right with #LittleThings |
|
9 |
Royal Enfield |
Guess The Price Game with Google Assistant |
|
10 |
Vodafone |
FANtastic Breaks – Hacking TV ad breaks to ambush Jio!!! |
|
11 |
Idea Cellular |
Idea 4G- Power of Live Video |
|
38. Best Integrated Campaign : Services : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Vodafone |
How Vodafone became the Buzziest brand during IPL (USoF) |
|
2 |
Adidas India |
Real Kashmir |
|
3 |
Vodafone |
Apna raasta khud chuno- befikr with India’s first mobile safety service for women |
|
4 |
SBI Life Insurance |
Thanks A Dot |
|
5 |
|
Empowering 50MN+ professionals to chase their dream |
DAY 4 : THURSDAY, 26TH SEPTEMBER, 2019 : AFTERNOON SESSION (38 CASES)
|
08. Best Digital Strategy : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Sensodyne |
Hello Sensodyne |
|
2 |
Godrej Nest |
Kuch Apna Sa |
|
3 |
Brooke Bond Red Label |
Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time |
|
4 |
Sennheiser Electronics Pvt. Ltd. |
Sennheiser #DaretoDisconnect |
|
5 |
Kingfisher |
With Great pranks comes great responsibility |
|
6 |
Red Bull |
How Red Bull helped India improve their work-life balance! |
|
7 |
Hindustan Unilever Limited |
Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens |
|
8 |
Vodafone |
Apna raasta khud chuno- befikr with India’s first mobile safety service for women |
|
9 |
Royal Challenge Sports Drink |
Only Men Can play Cricket ? |
|
10 |
Google Photo |
When you save a photo, you save a story |
|
11 |
Vodafone |
Sponsored Unofficially, Buzziest Officially! |
|
12 |
Johnnie Walker |
Keep Walking India |
|
13 |
Dell India Pvt. Ltd. |
Dell Start-up Challenge |
|
14 |
Otrivin |
Otrivin – Cold and Flu Predictor |
|
36. Best Integrated Campaign : Consumer Products – Others : Presentation Duration = 10 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Dettol Siti Shield |
Shield Your Lungs |
|
2 |
Ariel |
Now Its time Sons- Share the Load |
|
3 |
Castrol – Castrol CRB |
Truck Aasana |
|
29. Best Media Innovation : Sponsorships : Presentation Duration = 7 minutes |
||
|
S.No |
Brand |
Entry Title |
|
1 |
Brooke Bond Red Label |
Sponsorship with Purpose –-The New Form of Sponsorship |
|
2 |
Dettol |
Mission : Clean India |
|
3 |
Axe |
Mard Ban yaar |
|
4 |
HImalaya Companion Care |
Purrfect IPL |
|
5 |
Google Home |
OK Google! Lets have some Koffee! |
|
6 |
NEXA |
CELEBRATING NEXA’S LIFESTYLE WITH IIFA |
|
7 |
Dabur |
DABUR PARIVAAR TIME |
|
8 |
Asian Paints Corporate |
#PeopleAddColor |
|
9 |
Cadbury 5 Star |
Getting “Lost” gained a new dimension! |
|
10 |
Britannia Milk Bikis |
How we leveraged “Celebrity Super Moms” to help grow penetration & daily consumption |