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Dentsu India wins marketing communications duties for Kokuyo Camlin

The agency will handle creative and brand strategy for the stationary brand. The account will be serviced from the agency’s Mumbai office

Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has won the marketing communications mandate for the stationary brand Kokuyo Camlin.

As part of the mandate, the agency will handle creative and brand strategy for Kokuyo Camlin. The account will be serviced from the agency’s Mumbai office.

Simi Sabhaney, CEO, Dentsu India, said, “There’s nothing more special than to work on a brand that’s been an intrinsic part of one’s growing up years. We are absolutely delighted with this win and look forward to creating some memorable work on Kokuyo Camlin.”

Gaku Shinoda, COO, Dentsu India, added, “We are very pleased that Kokuyo Camlin has chosen us to be their marketing communications partner. Kokuyo in Japan and Camlin in India are iconic brands and have played a huge role in setting benchmarks in the stationary category. Winning the mandate for such a notable brand is an endorsement of Dentsu India’s ability and we will do our best to further the legacy.”

Asheesh Malhotra, Branch Head, Mumbai, Dentsu India, said, “It’s a brand that is probably entrenched in every living Indian’s memory. With its 80-year legacy, it is one of India’s most loved brands. We’re excited having been given the opportunity to partner Camlin and will look to continuously create exciting and talk worthy work on the brand.”

Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin, said, “Kokuyo Camlin is happy to have on board Dentsu India to manage the creative strategy and execution for its brand Camlin. The brand will look to accelerate its growth story in the evolving stationery market in India by rejuvenating our iconic brand and strengthening the bond with consumers.”

In May 2011, Kokuyo and Camlin came together to create Kokuyo Camlin Limited. Kokuyo S&T Co. Ltd., a wholly owned subsidiary of Kokuyo Company Limited, acquired a controlling stake in Camlin Limited from the promoters. The name of the company has now been changed to Kokuyo Camlin Limited. With a goal to leverage existing strength and presence, Kokuyo Camlin Limited is all set to begin a new chapter in the stationery business.

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