DDB Mudra and McCann lead Indian shortlists at WARC Prize for Asian Strategy 2019

DDB Mudra Group emerged at the top among Indian agencies as they lead the way with the most campaigns shortlisted at Warc Prize for Asian Strategy 2019. Indian agencies bagged 11 shortlists from a total of 30 shortlisted campaigns followed by China (6), Malaysia (3), Singapore (3), Indonesia (2), Pakistan (2), Hong Kong (1), Philippines (1) and Taiwan (1).

DDB Mudra Group’s campaigns for Stayfree, Puma and Inorbit Malls secured four shortlists. McCann Worldgroup India’s campaigns for Ikea, Kwality and Bill & Melinda Gates Foundation made their way to shortlists.

Rediffusion secured a shortlist for its strategy for Tata Motors’ campaign while Famous Innovations’ work for Baggit was shortlisted for final judging.

TBWA\India’s ‘Asha Ek Hope’ for NeuroGen Brain and Spine Institute and Ogilvy’s campaign for Castrol CRB were the other shortlists from India.

Commenting on the shortlist results, chair of the judging panel, Frederique Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific, Visa, said, "This year's shortlist shows how a range of brands across the region are using innovative strategies to respond to demanding business briefs and stay competitive. They provide marketers working in the region with a wealth of insights, learnings and inspiration."

The WARC Prize for Asian Strategy, now in its ninth year, is currently being judged by an eminent panel of 25 client- and agency-side experts. Free to enter, the winners of the top award-winning papers will share a US$10,000 prize fund.

The winners will be announced in early November with the winning case studies being published in WARC's Asian Strategy Report, which will include trends and themes following an analysis of the region's best strategic campaigns. The findings included in the report will be revealed at an event in Singapore later in the year.

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