CNN-News18 revamps primetime line-up

News18 Network’s national English news channel CNN-News18 has announced an all-new programming line-up for the evening primetime.

Talking about the refreshed content, Basant Dhawan, CEO, English and Business News Cluster, Network18, said, “During the last year, News18 Network strengthened its value proposition and has now firmly cemented itself as the leading news network in the country. The refreshed programming is a part of our continued efforts of pushing the envelope of journalism. Keeping viewers at the core of our content strategy, the new line-up reflects the dynamism and the constantly evolving nature of the television news and the consumers.”

The Right Stand, a high octane debate show, believes in putting India first and focuses on major national issues. Hosted by Executive Editor, Anand Narasimhan, the show will telecast every weeknight at 7:57 PM, starting tonight. The hour and half long debate show will witness intense debates on top national stories of the day with the biggest newsmakers.

Anchored by India’s leading political journalist, Bhupendra Chaubey, Executive Editor, the channel will also introduce Viewpoint at 5:57 PM. Viewpoint will disrupt the standard formats as seen on news television by bringing forth an unparalleled and in-depth ground-level view on the major issues of the day.

Brass Tacks, hosted by Zakka Jacob, Executive Editor – Output, will telecast at 9:25 PM. With Zakka’ s analytical demeanour and his innovative approach to news telling, Brass Tacks will bring unmatched insights for the viewers by providing a crisp news bulletin comprising key 50 news stories of the day.

Airing at 6:57 PM, Bottom Line anchored by Kishore Ajwani, Managing Editor will feature stories that are of direct relevance and interest to viewers.

At 10:26 PM, Political Editor, Marya Shakil will continue to host Epicentre offering a comprehensive round-up of all big stories including burning political stories of the day along with issues focusing on gender biasness, minorities etc.

A 360-degree marketing campaign is launched for extensive outreach and engagement with the viewers for the refreshed primetime. Designed to the elaborate core philosophy and impactful proposition, the campaign integrates Print, Outdoor and Digital medium. The channel will also leverage its owned network assets including CNBC TV18, History TV18, News18 Kerala, News18 Karnataka, News18.com and Firstpost.com.

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