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Balaji Telefilms awards social media duties to TheSmallBigIdea for its film ‘Dream Girl’

The agency will be responsible for the ideation and execution of the entire digital promotion of the film set to release on September 13

Full service digital agency, TheSmallBigIdea has been awarded the social media mandate for Balaji Telefilms’ upcoming movie ‘Dream Girl’, following a multi-agency pitch.

As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to release on September 13 across India. The win was followed by the successful launch of the movie title that was strategised and executed by TheSmallBigIdea earlier in November 2018.

The mandate includes managing the movie’s social media strategy right from the release of the title to the movie. The agency will be responsible for conceptualising and implementing social media campaigns across Facebook, Twitter and Instagram. In addition to this, TheSmallBigIdea in collaboration with Balaji Telefilms will strategise and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms. The agency will work towards the objective of showcasing ‘Dream Girl’ as the ‘Comedy Movie of the Year’.

Harikrishnan Pillai

Harikrishnan Pillai, CEO and Co-Founder, TheSmallBigIdea, said, “We're thrilled to work with Balaji Telefilms for the third time in a row this year! This is the second Ayushmann Khurrana film that we are working on, and like all his films, the plot is as interesting as it gets. We are working with the team at Balaji Telefilms to create content that brings the audiences closer to the wonderfully crafted characters of the movie. It’s a golden phase for cinema and everyone aligned with it, where great storylines make great films. The team at TSBI is proud to play a small part in this.”

TheSmallBigIdea has previously promoted movies such as ‘Badhaai Ho’, ‘Junglee’, ‘Judgementall Hai Kya’ and ‘Jabariya Jodi’ to name a few.

TheSmallBigIdea provides services such as social media management, video content production, digital media planning and buying, social listening and ORM services, augmented and virtual reality among other ancillary marketing services. Recognised for their propriety creative-tech tool Ace, ‘The Small Big Idea’ has enabled brands to arrive at campaign messaging by integrating insights from social sentiments and enterprise data.

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