Aakash Educational Services Ltd. (AESL), the test preparation services, has launched a commercial on âAakash National Talent Hunt Exam (ANTHE 2019)â on all major channels across languages in the country.
With this campaign, AESL aims at inviting students to enrol themselves in one of the largest private sector pan-India exams, ANTHE, which gives deserving students an opportunity to earn upto 100% scholarship and helps them take the first step in their endeavour to become doctors and IITians. Students in Class VIII to XII can participate in the exam.
The marketing objective of the TVC is to build brand awareness and support retail marketing to drive consumer traffic. The commercial is prepared for students and parents to enable them to know the philosophy behind an exam like ANTHE. The TVC will be supported by a pan-India print campaign as well.
The TVC focuses on bridging the gap between the barriers of geography and make students and parents from smaller towns and cities aware about having access to the same quality education as those studying in larger cities/metros.
The TVC takes these two concepts and adds another element where the female gender is portrayed as breaking established stereotypes in villages/small towns and pursuing their career dreams. The TVC shows a girl with her father making the village elders at the chaupal understand the significance of appearing for the ANTHE scholarship exam and how important it is for girls to be educated and move beyond the confines of their home.
Aakash Chaudhry, Co-Promoter and CEO of Aakash Educational Services Limited (AESL) and Founder and Trustee of Plaksha University, said, âThe campaign will be aired on TV as well on digital channels, which will not only give it a mass outreach but will also help in engaging with students on the online platform. To add to the impact, the advertisement will focus on breaking gender stereotypes, especially in villages and small towns where women education often gets hampered.â
Aakash Educational Services Limited (AESL) provides comprehensive test preparatory services for students preparing for medical and engineering entrance examinations, school/board exams and competitive exams such as NTSE, KVPY, and Olympiads.Â