Emvies, the premier media awards instituted by The Advertising Club, is organising the presentation of 272 case studies shortlisted for Emvies 2019 across 41 categories from September 23 to 27.
One presentation was held on Monday, another is scheduled on Tuesday at 1.30pm and from Wednesday to Friday at 9.30 am till evening at WE School, Matunga road, Mumbai.
Mindshare, Wavemaker, Madison Media, GroupM India, are some of the agencies that were shortlisted in maximum no. of categories presented on the first day. The Emvie Awards will be given away at an awards ceremony on October 4.
The categories of day 1 were:Â
Best Media Research / Analytics: Best Media Research using proprietary data.
Best Integrated Campaign: Consumer Products â€“ Confectionary and food: Presentation Duration
Best Media Innovation: Rural Activation
Best Media Strategy: Consumer Products â€“ Cosmetics, toiletries, personal hygiene
Best Media Innovation: Branded Content â€“ Use of Branded content in film, TV, music video, sponsorship
Best Integrated Campaign: Consumer Durables
The sessions are webcasted live on www.theadvertisingclub.netÂ for all five days