WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital media duties for Tata Group's Infinity Retail-owned Croma, the Indian retail chain for consumer electronics and durables. As the agency on record, WATConsult will be managing the brand's digital presence across verticals. The account will be managed by agency's Mumbai's office.
Rajiv Dingra, Founder and CEO, WATConsult, says, “We are very excited to have Croma, one of the leading retail chains in India, in our client roster. Interestingly, the brand has been extremely active on digital media and has registered a huge following across India. With their emphasis on strengthening their advertising and marketing strategies, it is a great opportunity for us to help them carve their digital journey in a much more innovative and integrated way.”
On appointing WATConsult for the social mandate, Ritesh Ghosal, CMO, Croma says, “Croma is in a phase of increasing its footprints to newer geographies across India. We were looking for a partner who will share the core values of the brand Croma while delivering digital engagements in the existing as well as newer markets. With the digital-first approach, the brand promise will be delivered keeping every digital touchpoint in mind. We are banking upon the agile and innovative approach that WATConsult brings onto the table & looking forward to working with the energetic team.”
With a total of 138 stores in 37 cities in India and a strong online presence, Croma is a multi-brand retail chain store that offers seamless ‘omnichannel’ shopping experience. With a world-class ambiance, Croma allows the consumer to leverage both the online and the offline worlds. Since its launch in 2006, the brand has expanded in various product portfolios from electronic equipment, kitchen appliances to various gaming products. The store that housed all digital and technology-driven utility products has grown leaps and bounds since then.