Viacom18’s Colors channel will soon be back with a new season of the popular reality show Bigg Boss. Promising to be packed with thrill and excitement, the new all-celebrity season will have many surprise elements.
For the new season of the show, Colors has collaborated with the global smartphone manufacturer Vivo as the presenting sponsor. Produced by Endemol Shine India, the show has become one of the sought-after reality shows hosted by actor Salman Khan.
Elaborating on the sponsorship, Mahesh Shetty, Head, Network Sales, Viacom18, said, “Bigg Boss is one of the largest platforms in the entertainment segment. With every season, the show has set new benchmarks in the television reality space and has become one of the widely viewed shows of the country. The format and content of the show allows us to experiment with brand integrations and associations that reach out to a sizable number of audience across all age groups and it is the only show that cuts across festivities. With its growing success and popularity, more and more brands have come forward to explore innovative customisations and partnerships to deliver their business ambitions. Vivo is one of the trusted mobile phone brands with a growing consumer base and we are happy to welcome them on board as the presenting sponsor.”
Talking about the collaboration, Jerome Chen, Senior Vice-President, Vivo India, said, “We at Vivo are constantly looking for innovative ways to connect with our consumers and their interest areas. We always aim to create new and effective marketing platforms that will engage our audiences across the country. We are excited about our partnership with Colors for Bigg Boss. The show is one of the most popular reality TV shows that brings the diverse audience together with its entertaining content.”