TV9 Group appoints Barun Das as CEO to reinforce its news footprint nationally

TV9 Group has appointed Barun Das as Chief Executive Officer to build future-ready new businesses. Mahendra Mishra, who was interim CEO of the group, would now be Principal Advisor to the board of TV9.

Das, a veteran of the media business, will be responsible of driving synergies among all the channels and leading the group’s plans of becoming a dominant national player in the broadcast and digital news space. Having a presence in multiple languages in the South and West of India, the group had recently launched its first national news channel TV9 Bharatvarsh (Hindi). With the appointment of Das, the group aims to reinforce its news footprint nationally.

Singa Rao, Whole Time Director and member of TV9 Board, said, “Our group is committed to the roles and responsibilities of the Fourth Estate. Given our leadership position in the southern and western parts of the country, we are now aiming at achieving similar success in the rest of the country and in the new media domain. We are confident that Barun, with his all-round and vast experience and track record, will power this foray. We welcome Barun on board.”

Das said, “I am excited about this new opportunity. Every new opportunity comes with fresh challenges and I wish to contribute my bit along with the team. Since TV9 has impressive leadership in the regions of its current operations, it will be my pleasure and privilege, to drive its expansion in the national arena,” he said.

Mishra said, “I am delighted to be a part of the next big leap that the organisation is going to take in the national arena. I welcome Barun on board and I am confident that under his leadership our team would scale new heights.”

Before joining TV9 Group, Das worked as the CEO of Zee Media limited for over five years. With over 25 years of experience, he also worked with ABP News, India Today Group, Astro All Asia Network in Kuala Lumpur and ABP Group, among others. Das is an alumnus of Indian Institute of Technology, Madras, Indian Institute of Management, Kolkata and the London School of Economics.

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