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ShemarooMe partners with Dainik Bhaskar app

The association with Dainik Bhaskar Hindi news app will enhance user engagement by offering ShemarooMe’s varied content bouquet alongside authentic and informative news updates

ShemarooMe, the one-stop destination for popular Bollywood movies, classic cinema, regional, devotional and kids’ content, has announced its partnership with Dainik Bhaskar app, the print media company’s Hindi news app.

The association with Dainik Bhaskar Hindi news app will enhance user engagement by offering ShemarooMe’s varied content bouquet alongside authentic and informative news updates ‘Entertainment aur news ek saath, ek hi app me’. ShemarooMe has been entertaining different set of audiences through their varied bouquet of offerings. ShemarooMe has also understood the demand and need for regional content and has been constantly involved in creating new associations and content to fulfil this need.

Loaded with futuristic features such as big data AI, analytical engine and AR, Dainik Bhaskar app is first in Hindi markets to offer an integrated content platform to its users. The app has many unique and interesting features such as crisp audio news bulletin twice a day, interesting video wrap-up in the night, precise brief news in just 50 words and exclusive, in-depth DB Originals stories.

Zubin Dubash, COO Digital, Shemaroo Entertainment, said, “ShemarooMe has been constantly entertaining audiences through our varied associations. Our recent partnership with Dainik Bhaskar, Hindi news app is another endeavour to enhance the high-quality content experience by bringing entertainment and news under one roof. I am confident that this combination will definitely excite the consumers keeping them hooked on to the app.”

Rajneesh Singh, Head Mobile Apps, Dainik Bhaskar Group, added, “Dainik Bhaskar app has always been news, consumer and innovation-centric as it is designed keeping into account user preferences and lifestyle. The partnership with ShemarooMe will further strengthen the varied offerings in the app and take the entertainment space to the next level. Authentic news coupled with entertainment is going to be the perfect blend which will enhance the engagement with existing users and help capture the attention of potential users.”

ShemarooMe is the over-the-top platform launched by Shemaroo Entertainment Limited, the content powerhouse.

Dainik Bhaskar app is the news and information app in its category.  Available on Android and iOS platform, the app is one-stop destination for all kinds of news, be it national, international or hyper-local.

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