Saregama Carvaan captures daily banter of an old couple in a quirky way in new campaign

Saregama has launched its new campaign for Saregama Carvaan with a series of seven films focusing on the product and the magical moments it can create everyday with its music.

Saregama, The Womb, Director Amit Sharma and actor Gajraj Rao have come together to create this campaign that talks about the different features of the product.

Kumar Ajit, Senior VP Sales and Marketing, Saregama, said, “After its high on emotion campaigns like ‘Aap ke pehle pyaar ke liye, Aap ki maa ke liye’, ‘Is Diwali aap kya sunnena chahenge shor ya sangeet’, ‘Jinhe aap kabhi keh nahi paaye unhe kahiye Thank you’ it was important to highlight Carvaan and its features in the most simplest manner. This is what our latest campaign is aimed at.”

Carvaan is shifting gears with a new campaign that brings alive the product and its features in a very interesting and funny way.

Carvaan is an easy-to-operate product, especially for the non-tech savvy music lovers. The product is very well-distributed across online platforms, modern trade and retail stores spread across Pan India.

Campaigns: #KyaHaiIsme

Credits:

Client: Saregama Carvaan

Agency: The Womb

Founders: Kawal Shoor & Navin Talreja

Business Partner: Heval Patel

Creative Partner: Anshu Sharma & Arnab Manna

Planning Partner: Nakul Jayadevan

Creative Strategist: Rohit Sharma

Production House: Chrome Pictures

Director: Amit Sharma

Producer: Poonam Wahi

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