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Roca Bathroom Products hires R Sreenivasan as Head of Marketing

Sreenivasan was earlier with TI Cycles. He will lead the marketing activities for Roca and Parryware in India by focusing on emerging market opportunities

R Sreenivasan

Roca, a manufacturer of bathroom products, has announced the appointment of R Sreenivasan as the Head of Marketing for India operations. In this role, he will be responsible for leading the marketing activities for Roca and Parryware in India by focusing on emerging market opportunities.

With over 25 years of leadership experience across multiple industries, Sreenivasan, popular as Sreeni, has knowledge of sanitary ware, tiles and faucets industry. Prior to joining Roca Bathroom Products, he was handling the bi-cycle business of TI Cycles for North, West and East Markets as National Business Head. During his earlier stint in Parryware from 1990s to 2010, he served as the Head of Sales and Marketing and later was instrumental in fortifying Parryware brand in India on an aggressive growth path. Under his stewardship, he championed the launch of several new products, noticeably the largest selling water saving cistern in India ‘Slimline’, crossing the one-lakh monthly sales mark.

KE Ranganathan, Managing Director, Roca Bathroom Products Pvt. Ltd., said, "We are glad to welcome back Sreeni as the new Head of Marketing for our Indian Operations. RBPPL, today, is the leading and fastest growing Bathroom Productions Company in India. Our endeavour to provide the best of products, services and experiences to our customers is further reinforced with the induction of Sreeni into our high-profile management team. With his rich experience in the category and Indian market and his deep understanding of our customer needs, we are poised to further grow aggressively and continue to lead the Indian Bathroom Industry."

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