Raisin, a contemporary line of fusion wear for the modern women of today from Surat, recently signed Bollywood actor Bhumi Pednekar as its brand ambassador.
Pednekar said, “Raisin stands for the new-age Indian girl, someone who is independent; looking for her freedom, fun yet traditional in her essence and that resonates with me completely.”
Vikash Pacheriwal and Vishal Pacheriwal, Founders of Raisin, said, “We are extremely excited to have Bhumi on board yet again, this time as brand ambassador. She resonates the brand in the best way possible. While traditional marketing has been the brands focus and approach Bhumi fits in right as she is loved by entire India.”
Raisin was launched in August 2018 and now present in more than 160 stores across India and available in metros and mini metros totalling 57 cities in India. The brand is also present on Amazon and Myntra and sells out of their website www.raisinglobal.com . Raisin also has tied up with Central and will be present in 12 cities in India.
Raisin’s contemporary fusion wear line specialises in a variety of products such as dresses, kurtas, tunics and gowns crafted from premium fabrics such as linen, cotton, georgette, cotton-silk, khadi-silk and muslin. The brand caters to comfortable daily wear for all occasions and offers a wide range of patterns and styles across its collection without repetition or similarities. The recent collection will be Autumn Winter called Khizan, which will feature Pednekar as well.
The main objective of the brand is to help connect the consumer directly with the manufacturer and effortlessly fuse classic styles with unique modern designs without compromising on the quality and still keeping it affordable.