Browser developer and a leader on AI-driven digital content Opera Limited has announced the launch of its new product âOpera Adsâ, which serves the needs of digital marketers in India.
The new platform gives advertisers a unique opportunity to reach and engage with more than 350 million Opera users worldwide with an innovative, content-based ad experience within Operaâs global inventory and across its portfolio of products.
âWith Opera Ads, we are opening the Opera ecosystem to advertisers, allowing them to run more precisely targeted campaigns and improve the control of their media buy,â said Per Wetterdal, VP Global Business Development, Opera. âWe make sure your ads will be served with a premium placement in connection with an engaging content experience.â
Based on user intent and contextual relevance, Opera Ads offers an intelligent advertising solution to digital agencies, publishers and brands to connect and engage with the Opera audiences at a global scale and with geo-targeting capabilities. The platform offers transparency, unique and controllable ad placements, reach and budget management based on the support of fixed and dynamic pricing models. Opera Ads is available in both traditional and programmatic buying models. In this way, Opera Ads provides a trusted and relevant environment for users, advertisers and simplifies the campaign performance evaluation.
Opera Ads is designed to be the platform-of-choice for advertisers seeking an opportunity to reach a scaled and engaged audience in a highly transparent fashion across the fastest growing mobile digital markets.
Founded in 1995 in Norway, Opera delivers browsers and AI-driven digital content discovery platforms to more than 350 million people worldwide. Opera is listed on Nasdaq under the OPRA ticker symbol.