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Mathrubhumi kicks off Onam celebrations with Super 10 Panchayat Utsav, Season 3

The 15-day Onam road show reaches out to 120 Grama panchayats across Kerala and is expected to connect to 1 lakh rural crowds

With Onam round the corner, Mathrubhumi, the media group in Kerala, has kicked off its ground action initiative ‘Super 10 Panchayat Utsav’ season 3. This is a 15-day Onam road show reaching out in selected 120 Grama panchayats across Kerala and is expected to connect to 1 lakh rural crowds.

The initiative Super 10 Panchayat Utsav was derived out of top 10 brands such as Maruti Suzuki India Pvt Ltd, Supplyco (Kerala State Civil Supplies Corporation Pvt Ltd), V Guard, KSFE (Suvarna Jubilee Chittikal), Asian Paints (Apex Floor Guard), Kerala Motor Vehicle Department & Road Safety Authority, KeraFed (Keragem Kesamrith – Herbal Hair oil), Riple Tea, Chozen Foods, Ramco Cements (Ramco Supercrete Cements), and Lulu Mall (Mall Partner) participating in the road show.

A major attraction of this unique rural activation road show will be to play 10 customised games. Winners will be rewarded with gifts and samples of the brands associated. The brands get an opportunity to set up display, sampling and experience zones in all 120 locations.

M V Shreyams Kumar, Jt Managing Director, Mathrubhumi Group, said, “Every brand across the globe considers festivals as the bestselling time in the lifecycle of their business. Onam being one of the biggest festivals of Kerala has witnessed maximum sales for any brand, provided they are able to communicate their offerings. This initiative is very unique in its objective and something that has not been done so far. We hope we can deliver the best brand connect to all the 10 brands associated with us for this road show.”

The road show was flagged out by cine actress Navya Nair and Niranjana at Lulu Mall along with sponsors and Mathrubhumi officials. The event is conceptualised and organised by the events management division of Mathrubhumi Group, Red Mic, events.

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