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Katrina Kaif is the new face of Emami 7 Oils in One

The Bollywood actress will add impetus to Emami’s plan for the next phase of growth for its haircare portfolio

Emami’s 7 Oils in One Non Sticky Hair Oil, a growing brand in the buoyant light hair oils category, has appointed Katrina Kaif as its new brand ambassador.

Developed in collaboration with international hair expert Tony Pearce and Indian hair expert/specialists, Emami 7 Oils in One from the house of Emami Ltd., offers an expert solution for repairing hair damage and making it 20 times stronger from inside and all day set from outside. It gives superior nourishment while keeping the hair light at the same time. This oil is a unique blend of seven natural oils — almond, jojoba, argan, olive, walnut, amla and coconut.

Emami’s hair care portfolio contribution to turnover is around 30%. The overall hair care portfolio size of Emami is Rs 1,220 crore, which includes Kesh King oil and Shampoo, Navratna and 7 Oils in One.

Priti A. Sureka, Director, Emami Limited, said, “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last five years. As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”

Commenting on her association with the brand, Kaif said, “I am extremely glad to be associated with Emami 7 Oils in One as a brand ambassador. Every girl wants a healthy, lustrous mane, but it becomes very difficult to achieve the feat given the amount of damage our hair is exposed to.

“My professional commitments ensure that my hair is exposed to a lot of heat and bright lights during shoots which causes extensive damage. Pollution also adds to the harm. With Emami 7 Oils in One, I have found the perfect all-in-one solution for all such problems. The ingredients are all natural oils that help repair hair damage, rejuvenate, nourish and boost hair strength and growth.”

Emami 7 Oils in One is available in 200 ml, 100 ml, 50 ml and 3 ml packs, priced at Rs 120, Rs 63, Rs 33 and Re 1, respectively. Light yellow in colour with a pleasant fragrance, the oil can also be used for styling due to its light texture.

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