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Kartik Aaryan is latest face of Cadbury Dairy Milk Silk

The brand believes the association with Aaryan will further help in strengthening its connection with the youth

Kartik Aaryan

Premium chocolate brand Cadbury Dairy Milk Silk has roped in Bollywood actor Kartik Aaryan as a new entrant in the Silk family.

Commenting on the association, Anil Viswanathan, Director, Marketing (chocolates), Mondelez India, said, “Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering consumers a unique and indulgent experience. We believe that our association with Kartik Aaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level.”

On becoming a part of the Silk family, Aaryan, said, “I am extremely excited about the association. I love playing romantic fun-filled characters and looking forward to partaking in yet another refreshing and romantic journey with Cadbury Dairy Milk Silk.”

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands such as Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star among others.

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