Johnson's Baby reinforces commitment towards baby care, celebrates mom-child bond

Johnson’s Baby reinforces its commitment towards baby care by celebrating the unique bond between mother and child with a new TVC. The TVC features the association between a child and mother, and how a mum trusts Johnson’s gentle products. The TVC has been released pan-India in 10 languages.

Conceptualised by DDB Mudra Group, the TVC is a cluster of sequences where a mum bonds with her baby by using Johnson’s baby products. The film begins with a baby crawling and trying to take its first steps while reaching out to the mother with an assurance of never falling. While the TVC communicates trust and gentleness of Johnson’s baby products, it also highlights product attributes such as no parabens, no formaldehyde, no harmful chemicals and 100% gentle care.

Manoj Gadgil, Vice-President Marketing, Johnson & Johnson Consumer division, India, said, “Johnson’s Baby products have been upholding the promise of trusted baby care through years. This campaign highlights a mother’s unwavering trust to choose the best for her baby. We at Johnson’s are committed to creating the gentlest baby products in the world and continue to invest in research, science and innovation to ensure we are at the forefront of baby care. Through this campaign, we are reemphasising our message of safety, our number one priority.”

Rahul Mathew

Rahul Mathew, National Creative Director of DDB Mudra Group, said, “Johnson’s isn’t just a range of baby products, it’s actually a deep bond of trust between the mothers and the brand. We wanted the work to reflect just that and strengthen it even more.”

The TVCs:

Credits:

Client: Johnson’s Baby

Vice-President Marketing, Johnson & Johnson Consumer division, India: Manoj Gadgil

Agency: DDB Mudra Group

National Creative Director of DDB Mudra Group: Rahul Mathew

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