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IRS 2019 Q2: Times of India leads Mumbai, Hindustan Times holds leadership in Delhi

However, the total readership (TR) data on the basis of one-month recall delivered different results as The Times of India was leading in Mumbai and Delhi

According to the average issue readership (AIR) of the second quarter of 2019, The Times of India continued to top the Mumbai and Chennai markets while Hindustan Times led Delhi and Telegraph retained its leadership in Kolkata.

However, the total readership (TR) data on the basis of one-month recall delivered different results as The Times of India was leading in Mumbai and Delhi. The Hindu outnumbered The Times of India in Chennai in terms of total readership. Telegraph led Kolkata in both TR and AIR.

Mumbai

The Times of India was leading the Mumbai market with an AIR of 13,17,000 in IRS 2019 Q2, up about 3% from 12,80,000 in the previous survey. 

Hindustan Times witnessed marginal degrowth in its AIR over the previous quarter results. The English daily from HT Media recorded an AIR of 8,69,000 in Mumbai, down about 2% from 8,85,000 in Q1.

AIR (Figures in 000s)

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Mumbai

 

 

 

 

Times Of India

1050

1280

1317

2.89%

Hindustan Times

755

885

869

-1.81%

In terms of total readership (TR), TOI was leading in Mumbai with 26,25,000 in IRS 2019 Q2, up 4.3% from 25,17,000 in the previous quarter. HT recorded a TR of 17,34,000, up 5.7% from 16,40,000 in Q1.

TR (Figures in 000s)

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Mumbai

 

 

 

 

Times Of India

2053

2517

2625

4.29%

Hindustan Times

1381

1640

1734

5.73%

Delhi

In Delhi, Hindustan Times was leading with an AIR of 11,14,000 in IRS 2019 Q2, down by 8.7% from 12,20,000 in the previous quarter.

According to a press statement released by HT, the daily continues to be the undisputed No. 1 newspaper for the 17th time with an AIR of 17 lakh in Delhi-NCR. HT also said that it continues to strengthen its presence in Punjab and has emerged the No. 1 newspaper of the region yet again with an AIR of 3.5 lakh.

The Times of India also witnessed a marginal drop in its AIR in Delhi market and recorded an AIR of 9,58,000, down 1.8% from 9,76,000 in the previous quarter.

Rajan Bhalla

Rajan Bhalla, Group CMO, HT Media Ltd., said, “The results reaffirm the formidable trust of our readers in all our publications. We sincerely thank our readers and will continue to work earnestly towards our responsibility of delivering unparalleled value to both, our readers and advertisers.”

AIR (Figures in 000s)

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Delhi

 

 

 

 

Times Of India

887

976

958

-1.84%

Hindustan Times

1142

1220

1114

-8.69%

The Times of India was leading in Delhi in total readership as the English daily outnumbered HT and recorded a TR of 20,58,000 in the current survey, up 3% from 20,01,000 in Q1.

Hindustan Times’ TR dropped by 4.33% and was marginally behind TOI at 20,54,000. The daily was No. 1 in Delhi according to the total readership in Q1 with 21,47,000 readers.

TR (Figures in 000s)

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Delhi

 

 

 

 

Times Of India

1758

2001

2058

2.85%

Hindustan Times

1992

2147

2054

-4.33%

Chennai

TOI maintained its leadership in Chennai as its AIR was recorded at 2,65,000 in IRS 2019 Q2 as compared with 2,64,000 in the previous quarter.

The Hindu had an AIR of 2,51,000 in the currect survey, down by 5% from 2,63,000 in the previous quarter.

AIR (Figures in 000s)

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Chennai

 

 

 

 

Times Of India

269

264

265

0.38%

Hindu

247

263

251

-4.56%

In terms of total readership, The Hindu outnumbered TOI with 8,03,000 of TR in IRS 2019 Q2, up 5.8% from 7,59,000 in the previous quarter.

TOI recorded a TR of 7,43,000, 3.3% up from 7,19,000 in IRS 2019 Q1.

TR (Figures in 000s)

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Chennai

 

 

 

 

Times Of India

637

719

743

3.34%

Hindu

648

759

803

5.80%

Kolkata

Telegraph led Kolkata market with an AIR of 3,47,000 in IRS 2019 Q2 compared with 3,44,000 in the previous survey. Telegraph had a total readership of 7,39,000 in the current survey compared with 7,58,000 on the previous survey.

The Times of India’s AIR in Kolkata remained unchanged at 3,23,000 in the current survey. The total readership of TOI was 6,32,000 in IRS 2019 Q2.

AIR (Figures in 000s)

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Kolkata

 

 

 

 

Times Of India

333

323

323

0.00%

Telegraph

363

344

347

0.87%

 

TR (Figures in 000s)

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Kolkata

 

 

 

 

Times Of India

651

650

632

-2.77%

Telegraph

762

758

739

-2.51%

 

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