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IRS 2019 Q2: India Today English and Hindi retain top positions among magazines

The total readership (TR) of magazines remained stable at 8% in all India while it was 13% in Urban and 5% in Rural markets. The AIR also was unchanged at 4% in all India with 7% in Urban and 3% in Rural

Weekly news magazines India Today English and India Today Hindi are the most-read magazines in India, according to the latest Indian Readership Survey (IRS), wherein nine out of top-20 magazines witnessed growth over the last quarter. The survey results for the second quarter of 2019 showed a 1% decline in overall reach or penetration of magazines in the country to 5% of the total universe of 108,71,43,000.

However, the total readership (TR) of magazines remained stable at 8% in all India while it was 13% in Urban and 5% in Rural markets. The AIR also was unchanged at 4% in all India with 7% in Urban and 3% in Rural.

India Today English remained the most-read magazine with a total readership of 91,56,000 in IRS 2019 Q2, marginally up from 91,51,000 in the previous quarter. India Today Hindi was the second most-read magazine with a TR of 74,56,000, down 3% from 77,11,000 in the previous quarter.

Samanya Gyan Darpan, Vanita and Pratiyogita Darpan were at No. 3, 4 and 5, respectively.

[Total readership on the basis of respective periodicity. Figures in 000s]

Title

IRS 2017

IRS Q1 2019

IRS Q2 2019

Growth in Q2 over Q1

India Today (English)

8013

9151

9156

0.05%

India Today (Hindi)

7181

7711

7456

-3.31%

Samanya Gyan Darpan

6882

7493

6999

-6.59%

Vanitha (Malayalam)

6128

7049

6811

-3.38%

Pratiyogita Darpan (Hindi)

5924

6419

6076

-5.34%

Meri Saheli

4635

4682

4235

-9.55%

The Sportstar

2951

3437

3713

8.03%

Bal Bhaskar

3598

3917

3685

-5.92%

General Knowledge Today

3496

3666

3666

0.00%

Ananda Vikatan

2708

3412

3394

-0.53%

Saras Salil Hindi

4320

4262

3357

-21.23%

Grih Shobha (Hindi)

2767

2783

3349

20.34%

Champak (Hindi)

3339

3528

3342

-5.27%

Diamond Cricket Today (English)

2549

2927

3211

9.70%

Diamond Cricket Today (Hindi)

2809

2992

2951

-1.37%

Mathrubhumi Thozhilvartha

2235

2607

2856

9.55%

Sarita

2958

3067

2835

-7.56%

Mathrubhumi Arogya Masika

2269

2687

2802

4.28%

Balarama

1973

2526

2774

9.82%

Filmfare (English - Monthly)

2351

2740

2771

1.13%

 

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