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IRS 2019 Q2: AIR of top four Hindi dailies degrow; TOI records growth

Daily Thanthi is the only regional language newspaper among top-10 dailies to have registered growth in its AIR

Top four Hindi dailies - Dainik Jagran, Hindustan, Dainik Bhaskar and Amar Ujala - have witnessed degrowth in their average issue readership (AIR) in the readership data release by MRUC (Media Research Users Council) for the second quarter of IRS 2019. On the other hand, English daily The Times of India has recorded a growth of 2.55% in Q2 over the previous quarter.

Daily Thanthi is the only regional language newspaper among top-10 dailies to have registered growth in its AIR.

The 2019 Q2 data is a rolling average of the last 2 quarters of IRS 2017 (Q3+Q4) and the first two quarters of IRS 2019 (Q1+Q2). IRS 2019Q2 fieldwork covers April 2019 through July 2019. The reporting sample size for this data is 3.36 Lakh Households.

AIR (Figures in 000s)

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Dainik Jagran (Main)

20241

20256

18146

-10.42%

Hindustan (Main)

17737

18422

15716

-14.69%

Dainik Bhaskar (Main)

13872

15405

15333

-0.47%

Amar Ujala (Main)

11166

10184

10163

-0.21%

Daily Thanthi

6971

6572

6874

4.60%

Lokmat (Main)

5963

6083

6063

-0.33%

Malayala Manorama (Daily)

9383

9776

9623

-1.57%

Rajasthan Patrika (Main)

7586

7546

7231

-4.17%

The Times Of India (Main)

5080

5645

5789

2.55%

Eenadu

7016

6723

5973

-11.16%

In terms of total readership, Dainik Bhaskar bucked the trend and registered growth over the previous survey while Dainik Jagran, Hindustan and Amar Ujala witnessed marginal degrowth in their total readership.

English daily The Times of India grew over 5% in its total readership also.

TR (Figures in 000s)

‘000s

2017

2019Q1

2019Q2

Growth in Q2 over Q1

Dainik Jagran (Main)

70377

73673

72559

-1.51%

Hindustan (Main)

52397

54696

52866

-3.35%

Dainik Bhaskar (Main)

45105

51413

52111

1.36%

Amar Ujala (Main)

46094

47645

47066

-1.22%

Daily Thanthi

23149

24054

24916

3.58%

Lokmat (Main)

18222

19702

20443

3.76%

Malayala Manorama (Daily)

15999

17480

18091

3.50%

Rajasthan Patrika (Main)

16328

18040

17816

-1.24%

The Times Of India (Main)

13109

15234

16126

5.86%

Eenadu

15848

15674

14326

-8.60%

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