Hyperspace India, the shopper marketing agency under Dentsu Aegis Network, has appointed Madison Retail Paradigm’s (MRP) former Deputy General Manager Sandeep Sawant to lead the operations. Sawant will report to Haresh Nayak, Group MD, Posterscope, South Asia.
Sawant joins Hyperspace with close to 20 years of extensive experience in shoppers’ marketing, retail strategy and solutions as well as rural activation. Prior to MRP, Sawant was Vice-President at Costra Advertising.
With Sawant at the helm, Hyperspace plans to expand its offerings, improvise on the existing services and develop Smart City solutions.
Nayak said, “We are delighted to welcome Sandeep to Hyperspace. The strategy to triple our business by 2020 was laid one year back, while we have ticked off certain plans to reach our goal, we will now be pushing more aggressively by diversifying our operations in rural markets, combining shoppers experience and implementation capabilities in smart city solutions and future proof our services by bringing in data and technology. With Sandeep’s expertise and skillset, I believe he’s the right fit to take our business ahead.”
Sawant said, “Hyperspace has always been experimental and industry-first in its approach and is driven by passionate individuals who are always working to create a new experience for brands and its consumers. Being digitally-charged and data-driven, the agency ensures best ROI for its clients and the most impactful conversations with consumers. I am excited to be a part of the DAN family and I can’t wait to take the agency to greater heights.”
With a legacy of 11 years, Hyperspace services over 200 clients and has successfully set up 2000 plus stores.