Grofers recently announced the second edition of its flagship ‘Grand Orange Bag Days (GOBD)’ sale. Customers have already registered for the sale and entitled themselves for a VIP pass to not only save Rs 5,000 by shopping at 100% cashback during the sale days but also avail of extra offers from brands such as Urban Clap, Book My Show, Ferns N Petals, Beardo, Gaana, Café Coffee Day, Faasos, etc.
This 360-degree marketing campaign includes the launch of television commercials, print advertisements, radio spots, tech-enabled billboard innovations, transit advertisements and digital marketing spread.
The first edition of the India’s biggest sale on online grocery in January this year got 2.5 lakh new customers to online shopping. The second edition has more unique offers up for grabs, and expects a threefold growth to 7.5 lakh in new customer acquisition. With its latest campaign, the brand wants to leave no stone unturned to make consumers take notice of the nine-day long grocery carnival from August 10-18.
In its latest campaign, the brand takes a dig at the difficult and demanding supermarket experience which most people put themselves through to get what they believe are the best deals on offer. Using tongue-in-cheek humour, the two ads featuring a doctor and police officer talk about how shopping at Grofers not only gets the consumers better offers but also gives them 100% cashback up to a maximum of Rs 5,000 while shopping from the comfort of their phone.
Prashant Verma, VP, Marketing, Grofers, said, “As the country’s leading online grocer, Grofers has become synonymous with savings across every household. We believe in delighting our patrons with unbeatable offers on their everyday purchases and the latest edition of Grand Orange Bag Days will give all our customers — old and new — guaranteed 100% cashback up to a maximum of Rs 5000 without any minimum order condition. They will also get a chance to avail exciting offers from our partner brands, when they signed up the sale before August 9. Apart from jaw dropping deals on national brands, offers on our in-house brands is something we believe will be another highlight of the sale. We are already overwhelmed with the response that the sale has got so far and over lakhs of registrations is a pure testament of people eagerly waiting for the sale to start.”
Apart from the TVCs, the company has also launched a series of offline and online activations, which include 25-feet life size orange bags, flag poles and technology-based innovative hoardings at high footfall areas along with branded buses.
Grofers is an online discounter in India in the grocery space. The company uses its in-house technology platform to manage a network of over 6,000 partner stores that enable the company to run a fast and lean supply chain — from manufacturers straight to customers.
Grand Orange Bag Days TVCc:
Creative Agency: Fatmen Ideas Private Limited
Production House: Zigzag Productions
VP, Marketing, Grofers: Prashant Verma