Experiential marketing and brand activation agency Geometry Encompass has appointed Ranjit Raina as the Chief Executive Officer. In his earlier stint with the agency, he served as Chief Operating Officer.
Raina holds an experience of over 27 years across production houses, experiential industry and television. He first joined the agency in 2004. In his decade-long stint with Encompass, he was involved with the bottom line functions, primarily Finance and Corporate Operations, of the organisation. He has worked with clients across sectors such as Nokia, Pepsi, Hyundai, GSK, Mercedes Benz, Palmolive and Gillette.Â He has also played an eminent role in the acquisition of the agency by global giant WPP in 2008.
In 2014, he moved on to lead his own business venture, an engagement design consultancy company.
âRanjit has witnessed the growth of Geometry Encompass from the very beginning and now will bring his expertise and experience back to the organisation,â said Diana Cowley, CEO, APAC, Geometry Global. âThe team of Geometry Encompass has always played a key part in Geometryâs Asia Pacific growth. I am confident that Ranjit will lead the team to even greater heights in the months and years to come.â
Roshan Abbas, CEO and MD, said, âWe are happy to have Ranjit back as the leader of our team. He has proven time and again his strong understanding of the market and his expertise in live engagement experiences. He is bringing with himself the agility of a start-up and a new-age thinking that will lead Geometry Encompass to newer heights.â
Taking up the new role, Raina said, âGeometry Encompass has always been experimental and industry-first in its approach and is driven by passionate individuals who are always working to create a new experience for brands and its consumers. Being digitally-charged and data-driven, the agency ensures best returns for its clients and the most impactful conversations with consumers.Â I am glad to be back with the force and hope to achieve new milestones in the near future.â