Gemius wins creative and digital mandate of Coffee Culture

Gemius, the full service creative and social media agency, has bagged the creative and digital mandate of Coffee Culture, a café chain in India. Coffee Culture has 18 operational outlets across India and seven in the pipeline.

The account was won following a multi-agency pitch and will be serviced from the agency’s office in Surat.

Saurabh Pacheriwal, Co-founder, Gemius, says, "It's an honour for us to have Coffee Culture on board with us and we hope to build a unified brand platform for them. Coffee Culture is defining the fundamentals of how cafes should be like in India. We are truly excited about this win! Our focus will be on building the brand's online presence and engaging audiences with it through various digital campaigns consisting of interactive and relatable content.”

Gaurav Narang, Founder and CEO, Coffee Culture, says, "Our partnership with Gemius is a strategic one. They are known for their out-of-the-box thinking and we believe their digital expertise and their understanding of platforms and culture will really do wonders for Coffee Culture.”

Gemius has had an array of brands in the fields of lifestyle and fashion, FMCG, food and beverages, entertainment and consumer electronics. Gemius handles creative and digital mandates of brands such as Badshah Masala, Just In Time, Alpino Health Foods, Raisin Global, XYXX Innerwear, Wok On Fire, Enviro+ Batteries, TEDxSurat and more.

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