Gaana partners with Google Playstore to launch instant app for music lovers

Music streaming platform Gaana has partnered with Google Playstore to launch an instant app for music lovers who want to experience the app without actually downloading it. Android users can now simply click on the Try Now button on Gaana’s Playstore page to enjoy a native app experience.

The new instant app has the familiar look and feel of the fine-tuned Android experience. It offers users a taste of all major functionalities of the main app like browsing for songs/playlists, trending music, search on entire 45 million libraries and listening to songs. The nifty 2.5 MB size of the instant app is just 15% of the main app, making it the perfect option for those using entry-level smartphones with limited internet availability. This feature is targeted towards the next 100 mn users coming online.

Prashan Agarwal

Prashan Agarwal, CEO, Gaana, said, “It's heartening to be the first music app in the world to host an instant app experience. This launch is a part of our company-wide focus on product innovation that introduces a wider section of the country’s online population to music streaming, and it's already reaping rewards. We have registered a 5% surge in app installs per day as more people are realising the convenience of being able to listen to their favourite songs anytime anywhere even before they download our app. Our team is working on many more first-of-its-kind products that would help us invite an entire generation of first-time users into the world of music streaming.”

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