Famous Innovations has acquired a Mumbai-based a brand solutions company Three Bags Full. Three Bags Full will be completely absorbed under Famous Innovations - including all its employees and clients.Â
Launched in 2014, Three Bags Full was founded by Akshay Menon and Sandeep Iyer, and has partnered with brands such as Doormint, Axis Bank, Sarva, Balaji Wafers, Times Group among others.Â
Commenting on the acquisition, Raj Kamble, Founder & CCO, Famous Innovations, said, "At Famous, we've always tried to blur this boundary between the so-called â€˜mainlineâ€™ and â€˜digitalâ€™. In Three Bags Full we found the perfect bridge between digital and mainline integrated thinking. To add to that, (Akshay) Menon, (Sandeep) Iyer and their team come with just the right entrepreneurial attitude and passion for creative that makes them the perfect fit for Famous. Together we hope to advance more aggressively on the innovation part of our work."Â
Menon and Iyer first collaborated with Kamble on a project and the relationship grew from there. Prior to founding Three Bags Full, Menon and Iyer have each spent close to a decade in advertising across agencies like Ogilvy, DDB Mudra, respectively.Â
According to Menon and Iyer, "Famous' journey has been a big inspiration to us in the way they have grown in a short period of time. With them we see a larger canvas to do the things we've always wanted to doâ€¦ In their company, we've felt a live-wire entrepreneurial energy and could not have hoped for a better synergy. Here's to a steady stream of crazy cool ideas."