DocsApp, the chat-based doctor consultation platform, has appointed Ashish Bajaj as its Head of Marketing. Bajaj, who previously was the Head of Media and Brand Alliance for Ola, comes with a strong marketing background and a diversified portfolio across verticals such as IT, advertising and consumer-tech. In his new role, he will be responsible for brand-building and driving the business growth for DocsApp.
Bajaj was the first one to represent India at Young Lions Media competition at Cannes Lion in 2012 to emerging as the sole winner of the Young Spikes Media Competition at Spike Asia, Singapore in the same year. During his 3.5-year with Ola, he was part of the companyâs international expansion team and played an instrumental role in budget planning, developing media strategy across platforms and the execution of ATL and BTL activities. Bajaj has also worked with Nokia as a Marketing Manager and Microsoft. A BTech graduate from PTU, Bajaj holds an MBA degree from IILM, Gurgaon.
Satish Kannan, Founder, DocsApp, said, âIt gives us great pleasure to welcome talented mind like Ashish on board. He is an esteemed marketing expert who has shown deep expertise in defining and executing high-impact growth/marketing strategies. He is well-acquainted with the working culture of both start-ups and large global brands, which puts him at the right position to take charge of strengthening DocsAppâs position as the market leader in the online doctor consultation space.â
âAshish has the adroitness and experience on how to scale the business quickly and build effective brand-building strategies. Our primary focus is on building customer trust and making DocsApp the one-stop-shop for quality healthcare. We are confident that under Ashishâs supervision, we will continue to set new benchmarks,â he added.
Bajaj said, âDocsApp has emerged as one of Indiaâs most preferred medical app with itsÂ unwavering commitment to making quality healthcare accessible to all. Today, DocsApp is synonymous with quality yet affordable healthcare. The fact that over 60% of DocsAppâs users hail from tier II and tier III cities in India further emphasises their cause. I am truly delighted to be associated with DocsApp and hope to turn this brand into a household name.â