Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2019

Guest Times

cms

Deccan Herald relaunches in a new avatar

The English daily gets a revamped look to attract younger readers

Deccan Herald has revamped its look. The English daily has got a new masthead in aqua blue, a colour to attract younger audience who need coaxing to pick up a newspaper.

The new layout is crisp, clean and contemporary, designed by the Edinburgh-based Palmer Watson Words and Pictures design agency. And it’s not just the appearance that is changing.

Additionally, a new business section on Mondays has been introduced that brings ‘Business’ to everyone. A new Sunday opinion page ‘The Prism’ has also been introduced.

On the supplement front, the brand has launched ‘Showtime’, a new entertainment offering on Saturdays, that captures all the action from showbiz and streaming platforms. Travel and Living sections have been merged into a new supplement – ‘Travel & Living’ -- on Tuesdays that will present the best of both.

Commenting on the occasion, Sitaraman Shankar, Editor, Deccan Herald, said, “It’s an exciting time at DH. We may be giving a bright new face to our newspaper and introducing new elements, but we are conscious of the legacy of seven decades of solid and well-respected journalism upon which we build. And we believe, more than ever, that good journalism is journalism for good; we are keen to bring about positive change in the lives of those around us, and to spark new ideas for a better tomorrow.”

Currently, Deccan Herald has a formal tagline: ‘The Power of Good’. The brand plans to take forward this thought and launch more initiatives around it. 

“This ‘refresh’ reflects our intent to continually enhance the value we offer our readers. We are confident that the clean, crisp design and revamped content (which includes a new supplement and several hard-hitting features) will offer readers a more immersive and satisfying reading experience,” said Karthik Balakrishnan, CEO, The Printers Mysore.

Info@BestMediaInfo.com

Advertisment
Post a Comment