Viacom18’s Colors’ new social drama offering Vidya will not only take viewers back to school but generate spurts of laughter through Vidya’s linguistic quirks and innocence. Produced by Mahesh Pandey, Vidya will air from September 9 every Monday to Friday at 7pm only on Colors.
Set against Devgarh, a small village in Uttar Pradesh, the show brings to fore Vidya’s apprehensions and struggles as she steps into the role of a school teacher to financially support her family after her husband’s demise. In the process, she has an encounter with the Pradhan of the village (played by Waqar Sheikh) who poses as a big hindrance in her outing. As she goes along in her journey, Vidya discovers many loopholes in her school and the overarching education system. There is only one person, district magistrate Vivek Vardhan Singh (played by Namish Taneja), who recognises Vidya’s efforts and acts as her support. Ultimately, she not only ends up winning over her personal struggles but also pins down the people plaguing the education system. As life throws curveballs at her, Vidya keeps overcoming them with her spirit and wit while entertaining the audience along the way.
Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said, “With Vidya, our attempt is to give viewers, yet another relatable character, who will entertain them with her interesting nuances and idiosyncrasies. Vidya’s journey from being an innocent uneducated widow to a resilient woman will add the right amount of freshness and fun to our existing fiction lineup.”
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “We live in a society wherein people are quick to pass judgments about each other on the basis of their language skills. But there are very few who try to correct them or motivate them to learn better. Vidya is a quirky take on many such moments that we experience in our life through the perspective of an illiterate teacher with the same name. She faces criticism and disparagement, but she tides over them and turns her weakness into her strength to become an English teacher.”
Producer Mahesh Pandey, said, “A lot has been spoken of when it comes to our education system, but it’s us who have failed to address these challenges and help spread awareness about illiteracy. Therefore, to bring to light a topic of great importance, Vidya was conceptualised. A strong lady, conscious about her challenges but has the determination to overcome them, she will not only self-educate herself but will also fight people who are corrupting the system and at the same time, change it.”
Meera Deosthale who essays the character of Vidya Singh, said, “When I heard the narration of Vidya, it ticked all the right boxes and hence I decided to take it up. The show chronicles the life of an under-confident and uneducated girl and her struggles of becoming an English teacher through a slice of life concept.”
Namish Taneja, playing the character of Vivek Vardhan Singh, said, “I am portraying the character of a district magistrate, Vivek, who enters Vidya’s life at a very critical point. He will be someone who sees immense potential in Vidya and helps her find her life’s purpose. Vivek will be the positive force in her life, a thorough gentleman who understands the importance of education.”
Vaquar Shaikh playing Nanku Thakur, said, “I portray an influential negative character, Nanku Singh, who misuses the power of being the pradhaan of the school. His conflict with Vidya results in reflecting role of education in curbing social evil.”
Along with Meera Deosthale, Namish Taneja and Waqar Sheikh in the lead role, the show will feature Liliput in a pivotal role.