Playgard Condoms, owned by pharmaceutical company Alkem Laboratories Ltd., has retained Chimp&z Inc, a 360-degree integrated marketing agency, as its digital partner for the second year in a row. The account will continue to be handled by the agency’s Mumbai office.
Chimp&z Inc will not only be working on strengthening the brand's online identity by handling Playgard Condoms’ social media presence on all platforms but also be conceptualising creative campaigns and providing digital services such as content creation and SEO.
Kartik Soni, Sr. Product Manager, Alkem Laboratories Ltd. said, “We are happy to continue our association with Chimp&z Inc, which has once again impressed us with its creative business and media solutions and off-the-cuff approach. We are happy to renew this partnership and are confident that their team will continue to create engaging content for our target group.”
Anngad Mnchnda, Co-founder & CEO, Chimp&z Inc, said, “We are very delighted that Playgard Condoms has selected us to be their digital mentor for the second year in a row. Retaining the mandate for a quirky and innovative brand like Playgard Condoms is a clear endorsement of Chimp&z Inc’s competency and ability to consistently create brilliant work that soars far beyond the expectations of our clients. We are excited to be on board with Playgard Condoms and look forward to doing more amazing work for them in the future.”
Playgard Condoms are manufactured and marketed by its parent company and multinational pharmaceutical giant Alkem Laboratories Ltd. headquartered in Mumbai. With a portfolio of about 750 branded generic drugs, 14 manufacturing facilities in India and two in the U.S., Alkem Laboratories Ltd. ranks among the top pharmaceutical companies in India.
Chimp&z Inc was founded in 2013, a multifaceted creative agency headquartered in Mumbai with offices in Gurugram as well as operations in North America, is the brainchild of Anngad Singh Mnchnda and Lavinn Rajpal. Chimp&z Inc has been providing powerful, integrated solutions that enable data, media, and creative to work together for optimal campaign performance across the entire customer journey.