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Asian Paints awards digital marketing mandate to Kinnect

The mandate includes digital marketing strategy, influencer outreach, and driving and delivering overall social media requirements of the brand

Kinnect, formerly known as Social Kinnect, has announced that it has been awarded the digital marketing mandate for paint major Asian Paints. This mandate was won following a multi-agency pitch.

The mandate includes digital marketing strategy, influencer outreach, and driving and delivering the overall social media requirements of the brand.

Kinnect's first association with the brand was for a project three years ago. The agency has worked on several campaigns and multiple brands within the Asian Paints group.

Rohan Mehta

Rohan Mehta, CEO, Kinnect, said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us — to be their custodians on digital — and we’re excited to take it on. We’ve devised campaigns like ‘Donate a Wall’ that have struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital.”

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