AirAsia takes on board Diljit Dosanjh for new brand campaign

AirAsia, the low-cost carrier, has announced its association with Diljit Dosanjh for its new brand campaign ‘Har dil bole udippa’ with the launch of a peppy music video. With this campaign that aligns well with AirAsia’s tagline, ‘Now everyone can fly’, AirAsia is encouraging more and more people to fly.

Sanjay Kumar, COO, AirAsia India, said, “We are very delighted about our association with Diljit Dosanjh. The idea behind roping in the Bollywood superstar, for our new campaign, is to reach out to the masses across India, considering his popularity among people of all age groups. As one of the most preferred low-cost carriers, we stand by our vision of serving people who are currently underserved with poor connectivity and high fares. AirAsia is a brand that is guest obsessed and we deeply understand what our guests want and aim to give them more than what they expect.”

Talking about his association with AirAsia, Dosanjh said, "It's a great feeling to be associated with the world's best low-cost airline for a campaign that urges people to fly, debunking the age-old myths related to flying. Entrenched with the brand ethos of taking flying to everyone, it was a lot of fun shooting for the campaign."  

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