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Wavemaker appoints Ajay Gupte as COO, South Asia

Gupte will be based in Wavemaker's Delhi office and will report to Kartik Sharma, CEO – Wavemaker, South Asia

Ajay Gupte

Wavemaker has appointed Ajay Gupte as the Chief Operating Officer for Wavemaker, South Asia.

Gupte joins from Wavemaker Indonesia where he was Managing Director of the agency. He has successfully led the MEC-Maxus merger in Indonesia. Under his stewardship, Wavemaker Indonesia won several blue-chip clients and many global and local accolades for the agency.

Gupte has experience of over 23 years in media, sales and marketing spanning across markets like India, Africa and Indonesia. Prior to joining Wavemaker Indonesia, he has spent over 15 years in India with Maxus (now part of Wavemaker) handling clients like Nokia and Hero MotoCorp to name a few. Earlier to Wavemaker, Gupte has had extensive cross-functional stints with TVS Motor Company. 

In his new role, Gupte will be based in Wavemaker's Delhi office and will report to Kartik Sharma, CEO – Wavemaker, South Asia.

Kartik Sharma

Commenting on the appointment, Sharma said, “It is an absolute pleasure to have Ajay back in India. Under his leadership as MD of Indonesia since 2011, Wavemaker (erstwhile MEC) has grown exponentially and is now ranked as top 3 agency in the country. I am confident with his strong experience of agency and client domain, Ajay will be will be able to grow Wavemaker further as an agency of the future.”

Gupte said, “I am very excited to be back in India. The media scene in India is vibrant and offers unlimited opportunity for marketers. With our future-focused offering around Media, Content, and Technology, Wavemaker is uniquely positioned to deliver maximum impact for our clients. I am delighted that the next lap of my journey continues with Wavemaker where I can contribute to delivering this promise.”

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