Timex India launched its new brand ‘TMX’ recently to expand its footprint in mini-metro cities with a vision of ‘great design and quality for every Indian’. A digital campaign has kick-started for TMX ‘Khushiyon ki ghadi’ to connect with its audience through a heart-rending film on its social platform. The new TMX watch is positioned as an affordable gifting option for consumers.
Timex has also announced cricketer Suresh Raina as its new brand ambassador. With Raina on board, Timex hopes to reach out to and win the love of even more Indian households.
To celebrate the power of mini-metros, TMX is available in some states across India. Deploying the precision of Japanese movement, the new TMX watches serve as ideal amalgamations of unmatched quality, attractive design and impeccable service. Positioned for special occasions, the TMX range of watches is available in 75 different models in the price segment of Rs 725- 1,495.
Ajay Dhyani, Head Marketing, Timex India, said, “We have received an overwhelming response from our consumers and fans for our products over the years. Our aim with the TMX brand is to give the consumers a stunning and reliable watch, suitable for every occasion and especially during the wedding season. Timex is a leading watchmaking brand of passionate watchmakers, obsessed with craftsmanship and thoughtful design. We have created the TMX watches using Japanese technology that promises high accuracy and longer life. Additionally, we understand the importance of gifts as an integral part of celebrations, especially for weddings. With that thought in mind, we conceptualised our film that evokes beautiful connections between watches with weddings, real people celebrating their Khushiyon ki ghadi.”
He added, “We are extremely excited to have Indian cricketer Suresh Raina on board as our brand ambassador. Timex Group is focused to deliver products with precision and craftsmanship and working with Suresh Raina we see that these ideologies are reflected in him as well, in his commitment and performance. This synergy has us convinced that nobody could represent what we stand for better and we are delighted to welcome Suresh Raina into the TMX family.”
Just like how a wedding ties an individual to a lifetime worth of commitment, similarly for 165 years, Timex globally has also bound itself to a commitment to its customers with its diverse offerings, suitable for any occasion. The new brand TMX from Timex Group is not only affordable but also trendsetting and helps encapsulate all the integral moments of an individual’s life. The TMX watches will be serviced under the expertise of the Timex Group at their multi-fold service centres spanning across India.
The digital film:
The film is a practical anecdote which stresses how a watch is an integral part of every milestone in life. In life, one experiences many milestones, and each one deserves to be celebrated with an edge. The milestone that TMX chose to curate a story around was one of the most important in a person’s life – their wedding.
Manifesting Timex’s focus on design, the TMX range includes both formal and stylish looks. The attractive collection follows the universal design principles tailor-made to India tastes – helping users mirror their personalities using their watches. Each TMX watch houses Japanese movement that ensures precision, durability and reliability.
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